Welcoming a new baby is one of life's most transformative experiences and having the right products and services can make that journey smoother, safer and more joyful. That's why we're proud to present the results of the First Time Mums Choice Award 2026. This award celebrates the brands that real parents love and trust. This year, 17,250 first-time mums voted for their favourite products and services across 33 categories, from sleep solutions and feeding essentials to baby t

A gentle, practical guide to breastfeeding—covering essentials, equipment, positions, common challenges, and the support systems that make all the difference. Plus: trusted products to help ease the journey. Breastfeeding comes with its own mix of tender moments and everyday challenges. The right products can make things feel a little smoother—for both you and your baby. Whether you’re just getting started or finding your rhythm, here are some gentle helpers worth having by y

Starting solids soon? This guide walks you through everything you need—from first spoons to storage tricks—so feeding your baby can feel a little less overwhelming. Weaning is a major (and exciting!) step in your baby’s development, but like most firsts, it can also come with many questions. When do you start? What do you feed them? Do you go with purées, finger foods, or a mix of both? And what do you need to make it all work day-to-day? It is one of those baby milestones th

During sleep, babies’ brains grow, their bodies develop, and their immune systems strengthen. But baby sleep doesn’t always align with parental expectations. Let’s help you build a solid foundation while tuning into your baby’s unique needs. Preparing for your baby’s arrival is an exciting journey filled with endless decisions—especially when it comes to ensuring everyone gets the restful sleep they need. Whether you’re expecting or already navigating those early months, unde

Travelling with young children can be both exciting and challenging. With the right preparation and gear, you can ensure a smoother journey for the whole family. This guide covers essential tips and product recommendations to help you navigate travel by car, plane, or train with your little ones. Travelling with little ones is one of life’s most rewarding and sometimes challenging - adventures. Whether you’re preparing for your first trip while expecting or planning to explor

Preparing for a new baby can feel overwhelming, but having the right essentials makes all the difference. From feeding and sleep to travel and hygiene, this guide covers everything new parents truly need. Welcoming a new baby into the world is exciting, beautiful, and—let’s be honest—a bit overwhelming. From day one, your little one will need a variety of items to help them sleep soundly, feed comfortably, travel safely, and stay clean and happy. Whether you’re preparing your

Preparing for your baby's arrival can feel overwhelming, but a baby registry helps cut through the noise. Think of it as a personalised wishlist of baby essentials, making it easy for friends and family to gift items you truly need. What Is a Baby Registry and Why Do You Need One? A baby registry is a curated wishlist of baby items that you’d like to receive from friends, family, or colleagues in preparation for your baby’s arrival. Instead of getting duplicate gifts or thing

Becoming a parent for the first time is one of the most life-changing experiences you can have and one of the most overwhelming. Between the night feeds, the mystery cries, and the constant question of "is this normal?", it's no surprise that today's mums and dads are reaching for their phones before they reach for the parenting books. New research from Graco reveals just how deeply technology has woven itself into modern parenthood and why, even with a world of advice at our

Whether you're a first-time mum searching for the perfect baby gift, or a seasoned parent hunting for something that will actually get played with, Gifts Kids Want is a UK gift store with 25 years of online shopping experience. In this guide, we'll walk you through everything the site has to offer from baby-safe soft toys to screen-free STEAM kits so you can shop smarter, save money, and never miss with a gift again. Why First-Time Mums Love Gifts Kids Want Navigating the w