Inviting Brands to Join the UK’s Favourite Festive Gift Guide! As the holiday season approaches, we're thrilled to open brand registrations for our Christmas Gift Guide 2026 by First Time Mums UK — the longest and most popular promotional campaign of the year! Early Bird Pricing Ends 31 July. Launch Date & Timeline Our Christmas Gift Guide, launching on 16th September, will be featured for 3+ months across all our social media channels, reaching over 150,000 new mums and fami

The third trimester is when pregnancy gets physically demanding. Your baby is growing fast, your centre of gravity shifts forward, and your joints loosen. Things that used to feel effortless – walking, sleeping, getting dressed, climbing stairs – suddenly take real effort. You've probably been told that discomfort is just part of pregnancy. That's only half true. The physical changes are expected. The suffering isn't something you have to accept. Once you understand what's ac

Get Your Product Tested, Trusted & Celebrated by the UK's No.1 New Mum Network. Entries are now open for the Tried & Tested Award 2026 — the expert-reviewed, community-backed award from First Time Mums UK, designed to help your product stand out, build trust, and boost conversions. About the Award From the creators of the First Time Mums Choice Award, we’re proud to launch our second major award of the year — this time with a stronger focus on real-world product testing and p

Welcoming a baby changes everything. From sleepless nights and feeding journeys to finding products you can truly trust. At First Time Mums UK, we are proud to work alongside brands that genuinely support parents with care, innovation, and heart. Our Official Sponsors 2026 share our mission: to make early parenthood feel easier, calmer, and more supported. These trusted brands help mums across the UK and worldwide with sleep, feeding, hygiene, play, wellbeing, and meaningful

If there is one universal truth about parenthood, it is this: nobody warns you quite enough about the sleep. Not the cot adverts, not the antenatal class, not even the friend who keeps insisting "it gets better at twelve weeks." The first months with a baby can feel like one long, very tender, very dimly lit night shift and your sanity, your patience, and yes, your skin, all start to depend on those precious stretches of shut-eye. The good news? Better nights are absolutely p

Planning your first family getaway with a baby or toddler? Travelling with babies and toddlers can often feel like a logistical challenge, from arranging cots and highchairs to finding spaces that are safe for crawling, as well as ensuring suitable dining options and opportunities for parents to properly unwind. The positive news is that many hotels and holiday parks across the UK have significantly improved their family-friendly offerings, with a growing number now thoughtfu

Our Father's Day Gift Guide 2026: 10 thoughtful gifts for every type of dad - from new dads and BBQ lovers to spa-day, beer, and DIY dads. UK picks.

There’s a particular kind of quiet that lands at about 11am on a weekday with a newborn asleep on you. The washing is in. The kettle has been boiled three times. You’ve scrolled through your phone twice. And somewhere underneath the exhaustion, a small thought appears: I’d quite like to do something for me. For thousands of new mums across the UK, that “something” might start with language learning — but it rarely ends there. It could be brushing up on maths support for schoo

Welcoming a new baby is one of life's most transformative experiences and having the right products and services can make that journey smoother, safer and more joyful. That's why we're proud to present the results of the First Time Mums Choice Award 2026. This award celebrates the brands that real parents love and trust. This year, 17,250 first-time mums voted for their favourite products and services across 33 categories, from sleep solutions and feeding essentials to baby t