top of page
Search

Brand Registrations Open: Christmas Gift Guide 2026

  • 6 hours ago
  • 3 min read

Inviting Brands to Join the UK’s Favourite Festive Gift Guide!


As the holiday season approaches, we're thrilled to open brand registrations for our Christmas Gift Guide 2026 by First Time Mums UK — the longest and most popular promotional campaign of the year! Early Bird Pricing Ends 31 July.


Launch Date & Timeline


Our Christmas Gift Guide, launching on 16th September, will be featured for 3+ months across all our social media channels, reaching over 150,000 new mums and families in the UK.



Why Join Our Christmas Gift Guide?


  • Reach over 150,000 new and expecting mums and families across the UK during the busiest shopping season.

  • Increase brand awareness during the peak gifting period.

  • Drive qualified traffic directly to your website.

  • Boost product consideration through trusted recommendations.

  • Showcase exclusive Christmas offers and discount codes.

  • Benefit from over 3 months of continuous promotion, rather than a one-off feature.

  • Your product remains live on our website beyond the campaign, providing ongoing visibility and additional search engine exposure.


What’s Included?


The Christmas Gift Guide 2026 will be published and promoted for a 3.5-month period across all our social channels, including:


  • Feature within the blog post “Christmas Gift Guide 2026” on our website

  • Instagram feature within the carousel post on @firsttimemumsuk

  • TikTok feature within the carousel post on @firsttimemumsuk

  • Facebook community post linking directly to the blog

  • Discount code inclusion to help drive conversions



As a brand partner, you’ll be featured in one or more of the following dedicated sections:


  • Gifts for mums

  • Gifts for dads

  • Gifts for babies

  • Gifts for toddlers

  • Gifts for children

  • Gifts for pregnancy

  • Gifts for grandparents

  • Holiday destinations to spend Christmas


We've partnered with leading baby, nursery, toy and family lifestyle brands across the UK. Early Bird Pricing Ends 31 July.



Who Should Apply?


  • Baby brands

  • Nursery brands

  • Toy companies

  • Children's fashion

  • Family lifestyle brands

  • Pregnancy products

  • Gifts & keepsakes

  • Subscription boxes

  • Books & educational products

  • Family travel and holiday destinations

  • Home & lifestyle brands

  • Beauty & wellbeing brands for mums


Participation Fees:


Early Bird Pricing Ends 31 July:

  • Option 1: Blog Only package: £250 per product/gift bundle

  • Option 2: Blog + Socials bundle: £699 per product/gift bundle


Standard rates for bookings starting 1 Aug:

  • Option 1: Blog Only package: £350 per product/gift bundle

  • Option 2: Blog + Socials bundle: £799 per product/gift bundle


Popular Add-ons:



Limited Availability: This opportunity is limited, and spots fill up fast every year. Register now to secure your place in this exclusive campaign before we reach capacity.


About First Time Mums UK


First Time Mums UK is the largest network of new and expecting mums in the UK, with a thriving, highly engaged community of over 150,000 active members across our social media platforms.


Every day, thousands of parents visit First Time Mums UK for trusted advice, product recommendations, gift inspiration and parenting support. Our community actively discovers and purchases products recommended through our content, making our platform an ideal place for brands looking to reach engaged families.


Why Brands Choose First Time Mums UK:

  • UK's largest network for new and expecting mums.

  • Highly engaged audience actively looking for product recommendations.

  • Trusted platform built around authentic motherhood content.

  • Proven experience delivering successful campaigns with hundreds of family brands.

  • Multi-channel promotion across Instagram, TikTok, Facebook and our website.



Christmas is the busiest shopping period of the year, making it the ideal time to put your products in front of thousands of parents actively searching for gift inspiration. We would love to feature your brand in our biggest campaign of 2026.


How to Participate?


To maintain quality and maximise visibility, we accept a limited number of brands within each gift category. You can submit your product features using two methods.


1) The first option is to use the fast checkout feature on our website for a quick and seamless submission process.


2) Alternatively, you can email us at marketing@firsttimemumsuk.co.uk with the product links for feature.




--------------------------



Comments

©2022 by First Time Mums UK. Proudly created with Wix.com

bottom of page