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Mum & Baby Deals You Can't Miss This Black Friday 2026
The biggest shopping event of the year is almost here! Black Friday 2026 falls on Friday, 27 November, and it's the perfect opportunity to grab incredible savings on baby essentials, children's toys, parenting must-haves, beauty and self-care treats for mums, family favourites and Christmas gifts.
Whether you're preparing for a new arrival, treating yourself to something special, shopping for your little ones or getting ahead with your Christmas shopping, we've rounded up some of the best Black Friday deals from brands we love.
From exclusive discounts to limited-time offers, here's your ultimate First Time Mums UK Black Friday Shopping Guide for 2026!
Black Friday Deals You Won't Want to Miss
From everyday essentials to little luxuries, discover some fantastic offers from our featured brands. Whether you're shopping for yourself, your children or someone special, there's something for everyone!
Site-Wide Offers
Discover why Ayumi Naturals is a trusted go-to brand for mums and families!
From gentle skincare and nourishing haircare to everyday body care and wellness essentials, their Ayurvedic range brings together the goodness of nature for the whole family, including mums and little ones.
With a commitment to quality, natural ingredients and the wisdom of Ayurveda, they're proud to have received multiple industry awards recognising our products and dedication to beauty and wellbeing.
Explore their award-winning range and discover everyday essentials that you and your family will love! Shop their exclusive Black Friday offers and enjoy savings on products designed to support your everyday beauty and wellbeing. Don't miss out on these limited-time deals!
Free £95 Summit Footmuff + Extra 10% Off
Out'n'About is a British, family-run pushchair brand creating practical, adventure-ready buggies designed to keep up with busy family life.
Its Nipper collection offers a range of pushchairs to suit different family needs, including compact, single, double and running-certified models.
The Black Friday Deal: This Black Friday, Out'n'About is adding extra value to its pushchair collection rather than simply cutting prices. Receive a FREE Summit Footmuff worth £95 with every buggy purchase, plus an additional 10% off using code BF10.
Every buggy purchase comes with a complimentary Summit Footmuff worth £95, making this a great opportunity to prepare for colder days out with your little one. Shop Black Friday Deals Now.
Breastfeeding & Maternity Deals
Supporting mums throughout their breastfeeding journey, Medela is a trusted name in breastfeeding and baby feeding essentials.
Whether you're preparing for your baby's arrival, navigating breastfeeding or looking for practical feeding essentials, Medela offers a range of products designed to support mums through every stage of their journey.
The Black Friday Deals:
Medela is offering some fantastic Black Friday savings across its online shop, with:
Up to 53% off breast pumps
Up to 50% off nursing and maternity bras
20% off breast care, accessories and breast milk storage and collection products
Additional savings on exclusive product bundles
Black Friday Bundles
Specialising in haircare for naturally wavy, curly and coily hair, the brand offers a range of products designed to cleanse, condition, nourish and define your natural texture.
From everyday wash-day essentials to complete styling routines, Only Curls makes it easier to find products suited to your curls. Its products are sulphate-free, paraben-free, vegan and made in the UK.
Whether you're refreshing your current routine, starting your curly hair journey or looking for a thoughtful gift for someone with curly hair, there's plenty to explore in its Black Friday collection.
The Black Friday Deal:
Save on bestselling curly haircare bundles with special prices across selected routines and gift sets.
Whether you're looking for a complete curl routine, products for little ones or a fragrance-free haircare option, these bundles offer something for different curl care needs. Shop now!
Better Than Black Friday: Save Up to 40%
Natural Baby Shower is a multi-award-winning nursery retailer with over 19 years of experience and more than 1.5 million happy parents.
The Black Friday Deal
Get ahead of Black Friday with Natural Baby Shower's Better Than Black Friday offers, featuring savings of up to 40% across selected products. The promotion includes practical essentials, nursery favourites, toys and travel products from well-known baby brands.
A little extra: Natural Baby Shower guarantees that its Better Than Black Friday prices will not go lower during its main Black Friday event, so you can shop selected offers early with added peace of mind. Shop the Deal.
Black Friday Toy Deals
A much-loved name in the world of toys, Hamleys brings together a wide range of toys, games, building sets and gifts for children of different ages.
The Black Friday Deal
Hamleys has a range of Black Friday offers across popular toy brands, including LEGO, Numberblocks, Playmobil, Papo and more. Whether you're planning Christmas gifts or looking for something to keep little ones entertained.
A little extra: Hamleys offers free delivery on orders over £45, along with the option to collect from over 2,000 parcel shops. Shop the Deal
Black Friday Savings Up to 55%
The Nursery Store is a one-stop shop for growing families, offering a wide range of baby essentials, including pushchairs, travel systems, car seats, nursery furniture, feeding products and baby toys.
The Black Friday Deal
The Nursery Store has launched its Black Friday Warm-Up, with up to 55% off selected products. It's a great opportunity to save on bigger purchases, from travel systems and car seats to pushchairs and nursery furniture.
The sale also includes selected products from brands such as Puggle, Joie, iCandy, CYBEX, UPPAbaby, Graco and Tutti Bambini.
Extra Shopping Perks:
Free delivery on qualifying orders over £50.
365-day returns.
Next-day delivery available on eligible orders when placed before 9pm.
Join the Bump Club for access to exclusive vouchers, secret sales and early offers.
Black Friday Baby Deals
From award-winning prams and pushchairs to baby clothing, Moses baskets and nursery furniture, the brand offers a wide range of essentials for every stage of parenthood, alongside expert advice to help parents make the right choices.
The Black Friday Deal
Mamas & Papas has a wide range of Black Friday offers across its own collection and popular brands, including iCandy, Venicci, Maxi-Cosi, CYBEX, Joie and Ergobaby. Whether you're preparing for a new arrival or updating your little one's essentials, there are savings across bigger purchases and everyday favourites.
A little extra: Mamas & Papas offers a £25 discount on orders over £250, subject to its terms and conditions. A Price Match Promise is also available on eligible products. Shop the Deal
Up to 50% Off Deals
Specialising in personalised baby and children's gifts, the brand offers a beautiful collection of keepsakes, clothing, toys and accessories that can be customised to create thoughtful gifts for little ones and their families.
From personalised baby essentials and cosy dressing gowns to children's backpacks, wooden toys and adorable soft toys, there's something for every occasion. Whether you're celebrating a new arrival, shopping for a birthday or looking for a special Christmas present, discover gifts to treasure for years to come.
The Black Friday Deal:
My 1st Years is offering up to 50% off personalised gifts this Black Friday, with savings across a range of baby and children's favourites.
Extra Shopping Perks:
Free luxury gift box on all orders.
Free delivery on orders over £55.
Next-day delivery available for orders placed before 4pm.
Free personalisation on gifts.
Black Friday Beauty & Wellness
Looking to add a little extra care to your daily wellness routine? Collagen Superdose offers liquid collagen supplements designed to support skin, hair and joint health.
With three targeted supplement ranges for radiant skin, thicker hair and enhanced mobility, there's an option to suit different beauty and wellness goals.
The Black Friday Deal:
Enjoy up to 40% off plus FREE 90-day tablets this Black Friday at Collagen Superdose!
Explore its targeted collagen formulas and discover savings across products designed to support your skin, hair and joints. Shop the Deal
20% Off Gift Sets & Kits
Created by experienced midwives, the brand offers a specialist range of pregnancy, birth and postnatal care products designed to help women feel informed, prepared and cared for.
From pregnancy skincare and maternity essentials to hospital bag must-haves and postpartum recovery kits, its thoughtfully curated collections make lovely treats for yourself or meaningful gifts for an expectant or new mum.
The Black Friday Deal:
Treat yourself or a mum-to-be to something special! My Expert Midwife is offering 20% off all midwife-made gift sets and multipacks this Black Friday.
Simply enter code BFCM26 at checkout to enjoy your savings.
With options for every stage, from early pregnancy to postpartum recovery, there's something thoughtful for every mum. Shop the Deal
Black Friday Kitchen Appliance Deals
Known for its convenient blending appliances, the brand offers a range of personal blenders, portable blenders, family blenders, juicers and food processors designed to make preparing smoothies, snacks and meals simple.
Whether you're making a quick breakfast smoothie, preparing ingredients for family meals or experimenting with homemade recipes, Nutribullet has a kitchen appliance to suit your needs.
The Black Friday Deal:
Enjoy 10% off everything at Nutribullet with code PRE10, plus FREE Next Day Delivery and a FREE 2-Year Warranty when you buy directly from the website.
Black Friday Homeware Deals
Offering an extensive range of affordable homeware, the brand brings together stylish bedding, cushions, throws, curtains, furniture, rugs, bathroom accessories, clothing and everyday home essentials.
Whether you're looking to cosy up your bedroom, refresh your living space, update your home décor or find thoughtful Christmas gifts, Online Home Shop has plenty of options to explore without stretching your budget.
The Black Friday Deal:
Get ready to refresh your home for less with Online Home Shop's Black Friday sale, offering up to 70% off across selected products!
Whether you're shopping for everyday essentials or adding a few cosy touches ahead of Christmas, there's plenty to discover. Shop the Deal
Black Friday Baby & Maternity Deals
Momcozy offers a range of products designed to support mums and families through pregnancy, breastfeeding and everyday baby care.
Black Friday Deal
Momcozy’s Black Friday Early Access sale offers up to 22% off, with savings across selected products, value bundles and mix-and-match offers. There are also savings on selected bundles with code BDBF22.
Offer Valid
Momcozy’s Black Friday 2026 promotion runs until 30 November 2026 (EST). Some offers require the codes BDBF20 or BDBF22 at checkout, while the mix-and-match offer does not require a code. Shop Momcozy’s Black Friday Sale
Black Friday Baby Clothing & Nursery
MORI offers baby and toddler clothing, sleepwear and everyday essentials, with a focus on soft, comfortable styles for little ones.
Black Friday Deal
MORI’s Black Friday and Cyber Monday sale features discounts across its baby and toddler collection, with savings of up to 50% off selected products.
It’s a good opportunity to stock up on cosy sleepwear, newborn essentials and winter clothing, or pick up a few gifts for little ones.
Shop the Deal: Shop MORI’s Black Friday Sale
Black Friday Nursery Furniture & Baby
For almost 40 years, Tutti Bambini has been designing nursery furniture and essentials to support families as their little ones grow.
Black Friday Deal
Tutti Bambini’s Black Friday sale features savings across nursery furniture, bedside cribs, cot beds, mattresses and complete nursery sets.
There are also nursery and baby collections under £100, nursery upgrades under £250, and complete nursery sets starting from £429. Tutti Bambini also highlights that its cot beds, cots and mattresses are designed and tested to meet UK safety standards. Shop Tutti Bambini’s Black Friday Sale
5 Smart Black Friday Shopping Tips
With so many tempting discounts, it's easy to get carried away! Here are a few simple ways to make the most of Black Friday without overspending.
Make a wishlist: Prioritise essentials, personal treats, upcoming birthdays and Christmas gifts before the sales begin.
Compare prices: A big discount doesn't always mean the best deal. Check prices across retailers to make sure you're getting genuine savings.
Shop ahead for Christmas: Black Friday is the perfect opportunity to tick off your Christmas shopping list, from stocking fillers to bigger gifts.
Check the small print: Look out for delivery costs, return policies, discount exclusions and offer expiry dates.
Stick to your budget: Focus on products you genuinely need, have been planning to buy or know you'll love.
Make the Most of Black Friday 2026!
Black Friday is the perfect opportunity to discover new brands, stock up on everyday essentials, treat yourself and find thoughtful Christmas gifts for your loved ones, all while saving money.
With exciting offers across parenting, beauty, fashion, lifestyle and family essentials, there's plenty to explore this shopping season.
Bookmark this guide and check back regularly, as we'll be adding more fantastic Black Friday deals from our featured brands.
And don't forget to follow First Time Mums UK on Instagram and Facebook for more exclusive offers, product recommendations, parenting inspiration and family-friendly finds.
Happy Black Friday shopping!
Disclaimer: Offers, prices and availability are subject to change. Please check individual brand websites for the latest promotional terms and conditions. This article contains paid brand features and/or affiliate links.
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