In recent years, the conversation around longevity has shifted from simply living longer to living better. People are increasingly looking for simple, science-informed ways to support energy, focus, and overall wellbeing as part of their daily routine. Nuvive’s Daily Longevity Gummies are positioned within this evolving wellness space, offering a convenient approach to supporting healthy ageing from within. Designed as a clean, vegan-friendly supplement, the formula combines

Inviting Brands to Join the UK’s Favourite Festive Gift Guide! As the holiday season approaches, we're thrilled to open brand registrations for our Christmas Gift Guide 2026 by First Time Mums UK — the longest and most popular promotional campaign of the year! Early Bird Pricing Ends 31 July. Launch Date & Timeline Our Christmas Gift Guide, launching on 16th September, will be featured for 3+ months across all our social media channels, reaching over 150,000 new mums and fami

The third trimester is when pregnancy gets physically demanding. Your baby is growing fast, your centre of gravity shifts forward, and your joints loosen. Things that used to feel effortless – walking, sleeping, getting dressed, climbing stairs – suddenly take real effort. You've probably been told that discomfort is just part of pregnancy. That's only half true. The physical changes are expected. The suffering isn't something you have to accept. Once you understand what's ac

Get Your Product Tested, Trusted & Celebrated by the UK's No.1 New Mum Network. Entries are now open for the Tried & Tested Award 2026 — the expert-reviewed, community-backed award from First Time Mums UK, designed to help your product stand out, build trust, and boost conversions. About the Award From the creators of the First Time Mums Choice Award, we’re proud to launch our second major award of the year — this time with a stronger focus on real-world product testing and p

Welcoming a baby changes everything. From sleepless nights and feeding journeys to finding products you can truly trust. At First Time Mums UK, we are proud to work alongside brands that genuinely support parents with care, innovation, and heart. Our Official Sponsors 2026 share our mission: to make early parenthood feel easier, calmer, and more supported. These trusted brands help mums across the UK and worldwide with sleep, feeding, hygiene, play, wellbeing, and meaningful

If there is one universal truth about parenthood, it is this: nobody warns you quite enough about the sleep. Not the cot adverts, not the antenatal class, not even the friend who keeps insisting "it gets better at twelve weeks." The first months with a baby can feel like one long, very tender, very dimly lit night shift and your sanity, your patience, and yes, your skin, all start to depend on those precious stretches of shut-eye. The good news? Better nights are absolutely p

Planning your first family getaway with a baby or toddler? Travelling with babies and toddlers can often feel like a logistical challenge, from arranging cots and highchairs to finding spaces that are safe for crawling, as well as ensuring suitable dining options and opportunities for parents to properly unwind. The positive news is that many hotels and holiday parks across the UK have significantly improved their family-friendly offerings, with a growing number now thoughtfu

Our Father's Day Gift Guide 2026: 10 thoughtful gifts for every type of dad - from new dads and BBQ lovers to spa-day, beer, and DIY dads. UK picks.

There’s a particular kind of quiet that lands at about 11am on a weekday with a newborn asleep on you. The washing is in. The kettle has been boiled three times. You’ve scrolled through your phone twice. And somewhere underneath the exhaustion, a small thought appears: I’d quite like to do something for me. For thousands of new mums across the UK, that “something” might start with language learning — but it rarely ends there. It could be brushing up on maths support for schoo

Welcoming a new baby is one of life's most transformative experiences and having the right products and services can make that journey smoother, safer and more joyful. That's why we're proud to present the results of the First Time Mums Choice Award 2026. This award celebrates the brands that real parents love and trust. This year, 17,250 first-time mums voted for their favourite products and services across 33 categories, from sleep solutions and feeding essentials to baby t

A gentle, practical guide to breastfeeding—covering essentials, equipment, positions, common challenges, and the support systems that make all the difference. Plus: trusted products to help ease the journey. Breastfeeding comes with its own mix of tender moments and everyday challenges. The right products can make things feel a little smoother—for both you and your baby. Whether you’re just getting started or finding your rhythm, here are some gentle helpers worth having by y

Starting solids soon? This guide walks you through everything you need—from first spoons to storage tricks—so feeding your baby can feel a little less overwhelming. Weaning is a major (and exciting!) step in your baby’s development, but like most firsts, it can also come with many questions. When do you start? What do you feed them? Do you go with purées, finger foods, or a mix of both? And what do you need to make it all work day-to-day? It is one of those baby milestones th

During sleep, babies’ brains grow, their bodies develop, and their immune systems strengthen. But baby sleep doesn’t always align with parental expectations. Let’s help you build a solid foundation while tuning into your baby’s unique needs. Preparing for your baby’s arrival is an exciting journey filled with endless decisions—especially when it comes to ensuring everyone gets the restful sleep they need. Whether you’re expecting or already navigating those early months, unde

Travelling with young children can be both exciting and challenging. With the right preparation and gear, you can ensure a smoother journey for the whole family. This guide covers essential tips and product recommendations to help you navigate travel by car, plane, or train with your little ones. Travelling with little ones is one of life’s most rewarding and sometimes challenging - adventures. Whether you’re preparing for your first trip while expecting or planning to explor

Preparing for a new baby can feel overwhelming, but having the right essentials makes all the difference. From feeding and sleep to travel and hygiene, this guide covers everything new parents truly need. Welcoming a new baby into the world is exciting, beautiful, and—let’s be honest—a bit overwhelming. From day one, your little one will need a variety of items to help them sleep soundly, feed comfortably, travel safely, and stay clean and happy. Whether you’re preparing your

Preparing for your baby's arrival can feel overwhelming, but a baby registry helps cut through the noise. Think of it as a personalised wishlist of baby essentials, making it easy for friends and family to gift items you truly need. What Is a Baby Registry and Why Do You Need One? A baby registry is a curated wishlist of baby items that you’d like to receive from friends, family, or colleagues in preparation for your baby’s arrival. Instead of getting duplicate gifts or thing

Becoming a parent for the first time is one of the most life-changing experiences you can have and one of the most overwhelming. Between the night feeds, the mystery cries, and the constant question of "is this normal?", it's no surprise that today's mums and dads are reaching for their phones before they reach for the parenting books. New research from Graco reveals just how deeply technology has woven itself into modern parenthood and why, even with a world of advice at our

Whether you're a first-time mum searching for the perfect baby gift, or a seasoned parent hunting for something that will actually get played with, Gifts Kids Want is a UK gift store with 25 years of online shopping experience. In this guide, we'll walk you through everything the site has to offer from baby-safe soft toys to screen-free STEAM kits so you can shop smarter, save money, and never miss with a gift again. Why First-Time Mums Love Gifts Kids Want Navigating the w

As parents, introducing your little one to the water for the first time is one of those truly special milestones. Whether you're heading to your first parent-and-baby swim class or splashing around in the paddling pool at home, having the right swim gear can make all the difference to how safe, confident, and comfortable your child feels. We've been exploring some brilliant brands supporting little swimmers, and Limmys caught our eye. They create swim gear specifically design

There’s something quite special about sharing a piece of your own childhood with your baby. For many parents, Nintendo was a big part of growing up — the colours, the characters, the familiarity of Mario himself. But until now, there hasn’t really been a way to bring that world into the baby and toddler stage in a way that actually feels age-appropriate. That’s where the My Mario collection does something special. It takes a character we all recognise and reimagines him for