Our Father's Day Gift Guide 2026: 10 thoughtful gifts for every type of dad - from new dads and BBQ lovers to spa-day, beer, and DIY dads. UK picks.

There’s a particular kind of quiet that lands at about 11am on a weekday with a newborn asleep on you. The washing is in. The kettle has been boiled three times. You’ve scrolled through your phone twice. And somewhere underneath the exhaustion, a small thought appears: I’d quite like to do something for me. For thousands of new mums across the UK, that “something” might start with language learning — but it rarely ends there. It could be brushing up on maths support for schoo

Welcoming a new baby is one of life's most transformative experiences and having the right products and services can make that journey smoother, safer and more joyful. That's why we're proud to present the results of the First Time Mums Choice Award 2026. This award celebrates the brands that real parents love and trust. This year, 17,250 first-time mums voted for their favourite products and services across 33 categories, from sleep solutions and feeding essentials to baby t

A gentle, practical guide to breastfeeding—covering essentials, equipment, positions, common challenges, and the support systems that make all the difference. Plus: trusted products to help ease the journey. Breastfeeding comes with its own mix of tender moments and everyday challenges. The right products can make things feel a little smoother—for both you and your baby. Whether you’re just getting started or finding your rhythm, here are some gentle helpers worth having by y

Starting solids soon? This guide walks you through everything you need—from first spoons to storage tricks—so feeding your baby can feel a little less overwhelming. Weaning is a major (and exciting!) step in your baby’s development, but like most firsts, it can also come with many questions. When do you start? What do you feed them? Do you go with purées, finger foods, or a mix of both? And what do you need to make it all work day-to-day? It is one of those baby milestones th

During sleep, babies’ brains grow, their bodies develop, and their immune systems strengthen. But baby sleep doesn’t always align with parental expectations. Let’s help you build a solid foundation while tuning into your baby’s unique needs. Preparing for your baby’s arrival is an exciting journey filled with endless decisions—especially when it comes to ensuring everyone gets the restful sleep they need. Whether you’re expecting or already navigating those early months, unde

Travelling with young children can be both exciting and challenging. With the right preparation and gear, you can ensure a smoother journey for the whole family. This guide covers essential tips and product recommendations to help you navigate travel by car, plane, or train with your little ones. Travelling with little ones is one of life’s most rewarding and sometimes challenging - adventures. Whether you’re preparing for your first trip while expecting or planning to explor

Preparing for a new baby can feel overwhelming, but having the right essentials makes all the difference. From feeding and sleep to travel and hygiene, this guide covers everything new parents truly need. Welcoming a new baby into the world is exciting, beautiful, and—let’s be honest—a bit overwhelming. From day one, your little one will need a variety of items to help them sleep soundly, feed comfortably, travel safely, and stay clean and happy. Whether you’re preparing your

Preparing for your baby's arrival can feel overwhelming, but a baby registry helps cut through the noise. Think of it as a personalised wishlist of baby essentials, making it easy for friends and family to gift items you truly need. What Is a Baby Registry and Why Do You Need One? A baby registry is a curated wishlist of baby items that you’d like to receive from friends, family, or colleagues in preparation for your baby’s arrival. Instead of getting duplicate gifts or thing

Becoming a parent for the first time is one of the most life-changing experiences you can have and one of the most overwhelming. Between the night feeds, the mystery cries, and the constant question of "is this normal?", it's no surprise that today's mums and dads are reaching for their phones before they reach for the parenting books. New research from Graco reveals just how deeply technology has woven itself into modern parenthood and why, even with a world of advice at our

Whether you're a first-time mum searching for the perfect baby gift, or a seasoned parent hunting for something that will actually get played with, Gifts Kids Want is a UK gift store with 25 years of online shopping experience. In this guide, we'll walk you through everything the site has to offer from baby-safe soft toys to screen-free STEAM kits so you can shop smarter, save money, and never miss with a gift again. Why First-Time Mums Love Gifts Kids Want Navigating the w

As parents, introducing your little one to the water for the first time is one of those truly special milestones. Whether you're heading to your first parent-and-baby swim class or splashing around in the paddling pool at home, having the right swim gear can make all the difference to how safe, confident, and comfortable your child feels. We've been exploring some brilliant brands supporting little swimmers, and Limmys caught our eye. They create swim gear specifically design

There’s something quite special about sharing a piece of your own childhood with your baby. For many parents, Nintendo was a big part of growing up — the colours, the characters, the familiarity of Mario himself. But until now, there hasn’t really been a way to bring that world into the baby and toddler stage in a way that actually feels age-appropriate. That’s where the My Mario collection does something special. It takes a character we all recognise and reimagines him for

Easter is just around the corner, and whether you’re planning a UK staycation, a city break, or a long-haul adventure, one thing is non-negotiable: having the right travel gear for your little one. From compact, cabin-friendly strollers to entertaining travel toys that keep babies and toddlers happy on the move, being prepared makes all the difference. We’ve partnered with Natural Baby Shower - an award-winning retailer trusted by parents for nearly two decades - to bring you

Mother’s Day is the perfect time to show appreciation for the woman who does it all. Whether you’re shopping for your mum, stepmum, grandma, wife, or a new mum celebrating her first Mother’s Day, the right gift can make her feel truly special. We’ve rounded up the best Mother’s Day gift ideas for 2026 , from cosy comforts and spa treats to personalised keepsakes and gardening sets. These picks are thoughtful, practical, and perfect for making her day unforgettable. SPYGAMES L

Starting your little one's oral care journey on the right foot matters, and it starts earlier than you might think. At Georganics , we believe that children deserve dental products that are gentle, effective, and kind to the planet. That is why we created our GeoKids range: a complete natural oral care collection designed for children from as young as 6 months old, all the way through their toddler and school years. First time mum? Use code FIRSTTIMEMUM10 at checkout for 1

You earn Avios when you book a flight. You earn Clubcard points when you fill the fridge. You even earn rewards on that overpriced oat flat white on the school run. But your nursery bill? Nothing. For most UK families, childcare represents the second-largest household expense after the mortgage, typically ranging between £1,000 and £2,000 per month. Yet unlike many other significant outgoings, it has traditionally generated no rewards or cashback. Until now. Introducing Kind

Welcoming a baby changes everything. From sleepless nights and feeding journeys to finding products you can truly trust. At First Time Mums UK , we are proud to work alongside brands that genuinely support parents with care, innovation, and heart. Our Official Sponsors 2026 share our mission: to make early parenthood feel easier, calmer, and more supported. These trusted brands help mums across the UK and worldwide with sleep, feeding, hygiene, play, wellbeing, and meaningfu

Don't miss this opportunity to shine among new and expecting mums. Apply now to showcase your brand and earn the recognition you deserve. First Time Mums UK is thrilled to announce the 4th annual First Time Mums Choice Award 2026 , inviting brands to nominate their standout products for recognition by thousands of new mums across the UK. In the 2025 award, over 12,987 mums from our network cast their votes to recognise and celebrate their most loved baby brands and products.

The Tried & Tested Award celebrates products and services that genuinely support parents through pregnancy, babyhood, and beyond. For the 2025 award, products were assessed through a process that combined online community votes with expert panel reviews and real-mum product testing. Congratulations to Our Winners & Finalists We are delighted to announce the Tried & Tested Awards 2025 winners and finalists, celebrating the brands that truly stood out for real families this ye