Keeping children comfortable and protected from bright sunlight during car journeys is a priority for many parents, and not just in summer. From school runs and family adventures to longer journeys, parents want car shades that are easy to install, fit well and make a real difference all year round. That includes autumn and winter, when the low sun can shine straight into little ones’ eyes. That’s why we were delighted to put Car Shades to the test with our community. We can

Halloween is just around the corner, and whether your little one is experiencing their first Halloween or has already decided that Halloween is basically their favourite day of the year, there are plenty of ways to make it fun for the whole family. From pumpkin picking and spooky afternoon teas to easy activities you can do at home, family-friendly films and everything you need to know about trick-or-treating with little ones, we’ve put together The Ultimate Halloween Guide f

From cosy first-Christmas keepsakes to toys that will keep little hands busy long after the wrapping paper is gone, here is our pick of this year's best gifts for babies and toddlers. Whether you're planning your baby's very first Christmas or shopping for a busy toddler who wants to climb, build and explore everything, the best gifts mix comfort, play and a little festive magic. We've split this guide into two sections, Gifts for Babies and Gifts for Toddlers, so you can fin

Parents spend all year thinking about everyone else, so this Christmas, let's put them at the top of the list. Here are our favourite gifts for the mums and dads who deserve a proper treat. Whether you're shopping for your partner, your own mum and dad, or dropping a very unsubtle hint of your own, the best gifts for parents are the ones that give them something back: a moment of calm, a little luxury, or a day out the whole family can enjoy. We've split this guide into Gifts

Jacksons Lane has announced its new Autumn/Winter 2026 season, introducing Jacksons Juniors, a refreshed family programme featuring more performances than ever before, reduced ticket prices and an exciting mix of circus, theatre, dance, puppetry and live performance. The new season marks the first programme curated by Angus MacKechnie, the venue's new Creative Director, and signals an exciting new chapter for Jacksons Lane as it continues to build on its reputation as the UK'

Planning your first holiday with a baby can feel equal parts exciting and overwhelming. Will the routine survive? Will anyone actually relax? Will it feel like a holiday… or just parenting somewhere else? The reality is that the best first family breaks aren’t about packed itineraries or trying to do too much. They’re about finding somewhere comfortable, practical and relaxing enough to make travelling with a baby feel that little bit easier. That’s exactly what makes the O

Welcoming a baby changes everything. From sleepless nights and feeding journeys to finding products you can truly trust. At First Time Mums UK, we are proud to work alongside brands that genuinely support parents with care, innovation, and heart. Our Official Sponsors 2026 share our mission: to make early parenthood feel easier, calmer, and more supported. These trusted brands help mums across the UK and worldwide with sleep, feeding, hygiene, play, wellbeing, and meaningful

In recent years, the conversation around longevity has shifted from simply living longer to living better. People are increasingly looking for simple, science-informed ways to support energy, focus, and overall wellbeing as part of their daily routine. Nuvive’s Daily Longevity Gummies are positioned within this evolving wellness space, offering a convenient approach to supporting healthy ageing from within. Designed as a clean, vegan-friendly supplement, the formula combines

Inviting Brands to Join the UK’s Favourite Festive Gift Guide! As the holiday season approaches, we're thrilled to open brand registrations for our Christmas Gift Guide 2026 by First Time Mums UK — the longest and most popular promotional campaign of the year! Launch Date & Timeline Our Christmas Gift Guide, launching on 16th September, will be featured for 3+ months across all our social media channels, reaching over 150,000 new mums and families in the UK. Why Join Our Chri

The third trimester is when pregnancy gets physically demanding. Your baby is growing fast, your centre of gravity shifts forward, and your joints loosen. Things that used to feel effortless – walking, sleeping, getting dressed, climbing stairs – suddenly take real effort. You've probably been told that discomfort is just part of pregnancy. That's only half true. The physical changes are expected. The suffering isn't something you have to accept. Once you understand what's ac

Get Your Product Tested, Trusted & Celebrated by the UK's No.1 New Mum Network. Entries are now open for the Tried & Tested Award 2026 — the expert-reviewed, community-backed award from First Time Mums UK, designed to help your product stand out, build trust, and boost conversions. About the Award From the creators of the First Time Mums Choice Award, we’re proud to launch our second major award of the year — this time with a stronger focus on real-world product testing and p

If there is one universal truth about parenthood, it is this: nobody warns you quite enough about the sleep. Not the cot adverts, not the antenatal class, not even the friend who keeps insisting "it gets better at twelve weeks." The first months with a baby can feel like one long, very tender, very dimly lit night shift and your sanity, your patience, and yes, your skin, all start to depend on those precious stretches of shut-eye. The good news? Better nights are absolutely p

Planning your first family getaway with a baby or toddler? Travelling with babies and toddlers can often feel like a logistical challenge, from arranging cots and highchairs to finding spaces that are safe for crawling, as well as ensuring suitable dining options and opportunities for parents to properly unwind. The positive news is that many hotels and holiday parks across the UK have significantly improved their family-friendly offerings, with a growing number now thoughtfu

Our Father's Day Gift Guide 2026: 10 thoughtful gifts for every type of dad - from new dads and BBQ lovers to spa-day, beer, and DIY dads. UK picks.

There’s a particular kind of quiet that lands at about 11am on a weekday with a newborn asleep on you. The washing is in. The kettle has been boiled three times. You’ve scrolled through your phone twice. And somewhere underneath the exhaustion, a small thought appears: I’d quite like to do something for me. For thousands of new mums across the UK, that “something” might start with language learning — but it rarely ends there. It could be brushing up on maths support for schoo

Welcoming a new baby is one of life's most transformative experiences and having the right products and services can make that journey smoother, safer and more joyful. That's why we're proud to present the results of the First Time Mums Choice Award 2026. This award celebrates the brands that real parents love and trust. This year, 17,250 first-time mums voted for their favourite products and services across 33 categories, from sleep solutions and feeding essentials to baby t

A gentle, practical guide to breastfeeding—covering essentials, equipment, positions, common challenges, and the support systems that make all the difference. Plus: trusted products to help ease the journey. Breastfeeding comes with its own mix of tender moments and everyday challenges. The right products can make things feel a little smoother—for both you and your baby. Whether you’re just getting started or finding your rhythm, here are some gentle helpers worth having by y

Starting solids soon? This guide walks you through everything you need—from first spoons to storage tricks—so feeding your baby can feel a little less overwhelming. Weaning is a major (and exciting!) step in your baby’s development, but like most firsts, it can also come with many questions. When do you start? What do you feed them? Do you go with purées, finger foods, or a mix of both? And what do you need to make it all work day-to-day? It is one of those baby milestones th

During sleep, babies’ brains grow, their bodies develop, and their immune systems strengthen. But baby sleep doesn’t always align with parental expectations. Let’s help you build a solid foundation while tuning into your baby’s unique needs. Preparing for your baby’s arrival is an exciting journey filled with endless decisions—especially when it comes to ensuring everyone gets the restful sleep they need. Whether you’re expecting or already navigating those early months, unde

Travelling with young children can be both exciting and challenging. With the right preparation and gear, you can ensure a smoother journey for the whole family. This guide covers essential tips and product recommendations to help you navigate travel by car, plane, or train with your little ones. Travelling with little ones is one of life’s most rewarding and sometimes challenging - adventures. Whether you’re preparing for your first trip while expecting or planning to explor