Registrations Open: Tried & Tested Award 2025 by First Time Mums UK

Yana Abramova
3 days ago
3 min read

Get Your Product Tested, Trusted & Celebrated by the UK's No.1 New Mum Network.

Entries are now open for the Tried & Tested Award 2025 — the expert-reviewed, community-backed award from First Time Mums UK, designed to help your product stand out, build trust, and boost conversions.

About the Award

From the creators of the First Time Mums Choice Awards, we’re proud to launch our second major award of the year — this time with a stronger focus on real-world product testing and professional insight.

Unlike traditional awards, this is not just a popularity vote. The Tried & Tested Award 2025 is where credible mum reviewers meet expert insight, creating the most authentic and trustworthy recognition for your product.

What Makes This Award Different?

Real Testing. Real Mums. Real Impact.

Judging Breakdown:

Expert Panel – 60%

Your product will be evaluated by:

The founders and 25+ team members behind First Time Mums UK – the UK’s fastest-growing new mum network
Real-mum reviewers who test & review products
Trusted parenting influencers who’ve reviewed hundreds of baby & parenting products

Community Vote – 40%

The final decision is made with input from our network of 140K+ engaged mums via the online voting process.

Why Participate?

Winners receive an official Tried & Tested Winner Badge – perfect for packaging, product pages, social proof, and retail sell-ins.
Boost brand credibility with verified community feedback and expert endorsement.
Multi-channel exposure across our digital platforms – reaching hundreds of thousands of new & expecting mums.
Optional goodie bag placement lets judges and influencers experience your product firsthand.
Media-ready spotlight for all finalists and winners.

Winning Criteria

To receive the Tried & Tested Award badge, products must:

Score highly in reviews by mums and our expert panel
Demonstrate strong usability, quality, safety, and value
Be well-reviewed across social channels and testing feedback forms
Earn positive sentiment during the community vote

Winners will be awarded based on a combined weighted score: 60% Expert Review, 40% Community Vote.

Entry Fees & Discounts

Participation Fee: £249 per entry

Bundle Discounts:

Get your 5th entry free
10% off your 6th entry
20% off your 10th entry

Marketing Exposure for Winners

Each winner will benefit from a high-impact 360° visibility campaign:

Instagram, TikTok & Facebook (140K+ combined followers/members)
Motherhood.Blog Awards Hub
Email newsletter features
Guaranteed media feature through press release & PR media outreach
Finalist Reveal & Winner Spotlights
Award Badge & promotional assets

Sponsorship Opportunities

Award Sponsor – £695

Includes:

Logo placement across all award promotions
Dedicated sponsor announcement post
Newsletter inclusion
Blog highlight

Goodie Bag Placement: Get your product sample & leaflet directly into the hands of our expert judges, influencers & mum reviewers. Units required: 35–50.

Key Dates

Entry Deadline: 30 September
Judging Period: Early October
Public Vote: 1–20 October
Winners Announced: End of November

About First Time Mums UK

First Time Mums UK is the fastest-growing new mum network in the UK, with over 140,000 members and an incredible 400+ new mums joining daily. Our community is a trusted space where first-time mums seek advice, product recommendations, and support, making it the perfect platform to showcase your brand.

How to Apply?

You can submit your product nominations using two methods.

1) The first option is to use the fast checkout feature on our website for a quick and seamless submission process.

2) Alternatively, you can email us at marketing@firsttimemumsuk.co.uk with the product links and your chosen nomination categories.

Nomination Categories

See below for the available nomination categories, carefully selected to recognize outstanding products across various parenting and baby-related sectors. Choose the category that best fits your product and submit your nomination accordingly.