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Registrations Open: Tried & Tested Award 2025 by First Time Mums UK

Get Your Product Tested, Trusted & Celebrated by the UK's No.1 New Mum Network.


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Entries are now open for the Tried & Tested Award 2025 — the expert-reviewed, community-backed award from First Time Mums UK, designed to help your product stand out, build trust, and boost conversions.


About the Award


From the creators of the First Time Mums Choice Awards, we’re proud to launch our second major award of the year — this time with a stronger focus on real-world product testing and professional insight.


Unlike traditional awards, this is not just a popularity vote. The Tried & Tested Award 2025 is where credible mum reviewers meet expert insight, creating the most authentic and trustworthy recognition for your product.


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What Makes This Award Different?


Real Testing. Real Mums. Real Impact.


Judging Breakdown:


Expert Panel – 60%

Your product will be evaluated by:


  • The founders and 25+ team members behind First Time Mums UK – the UK’s fastest-growing new mum network

  • Real-mum reviewers who test & review products

  • Trusted parenting influencers who’ve reviewed hundreds of baby & parenting products


Community Vote – 40%

The final decision is made with input from our network of 140K+ engaged mums via the online voting process.


Why Participate?


  • Winners receive an official Tried & Tested Winner Badge – perfect for packaging, product pages, social proof, and retail sell-ins.

  • Boost brand credibility with verified community feedback and expert endorsement.

  • Multi-channel exposure across our digital platforms – reaching hundreds of thousands of new & expecting mums.

  • Optional goodie bag placement lets judges and influencers experience your product firsthand.

  • Media-ready spotlight for all finalists and winners.


Winning Criteria


To receive the Tried & Tested Award badge, products must:


  • Score highly in reviews by mums and our expert panel

  • Demonstrate strong usability, quality, safety, and value

  • Be well-reviewed across social channels and testing feedback forms

  • Earn positive sentiment during the community vote


Winners will be awarded based on a combined weighted score: 60% Expert Review, 40% Community Vote.


Entry Fees & Discounts


Participation Fee: £249 per entry


Bundle Discounts:

  • Get your 5th entry free

  • 10% off your 6th entry

  • 20% off your 10th entry


Marketing Exposure for Winners


Each winner will benefit from a high-impact 360° visibility campaign:


  • Instagram, TikTok & Facebook (140K+ combined followers/members)

  • Motherhood.Blog Awards Hub

  • Email newsletter features

  • Guaranteed media feature through press release & PR media outreach

  • Finalist Reveal & Winner Spotlights

  • Award Badge & promotional assets


Sponsorship Opportunities


Award Sponsor – £695


Includes:

  • Logo placement across all award promotions

  • Dedicated sponsor announcement post

  • Newsletter inclusion

  • Blog highlight


Goodie Bag Placement: Get your product sample & leaflet directly into the hands of our expert judges, influencers & mum reviewers. Units required: 35–50.


Key Dates


  • Entry Deadline: 30 September

  • Judging Period: Early October

  • Public Vote: 1–20 October

  • Winners Announced: End of November


About First Time Mums UK


First Time Mums UK is the fastest-growing new mum network in the UK, with over 140,000 members and an incredible 400+ new mums joining daily. Our community is a trusted space where first-time mums seek advice, product recommendations, and support, making it the perfect platform to showcase your brand.


How to Apply?


You can submit your product nominations using two methods.


1) The first option is to use the fast checkout feature on our website for a quick and seamless submission process.


2) Alternatively, you can email us at marketing@firsttimemumsuk.co.uk with the product links and your chosen nomination categories.


Nomination Categories


See below for the available nomination categories, carefully selected to recognize outstanding products across various parenting and baby-related sectors. Choose the category that best fits your product and submit your nomination accordingly.



Don’t miss this opportunity to shine among new and expecting mums!


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Contact Information



Instagram: @FirstTimeMumsUK

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