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Announcing Our Official Sponsors 2026
- 1 day ago
- 6 min read
Welcoming a baby changes everything. From sleepless nights and feeding journeys to finding products you can truly trust. At First Time Mums UK, we are proud to work alongside brands that genuinely support parents with care, innovation, and heart.
Our Official Sponsors 2026 share our mission: to make early parenthood feel easier, calmer, and more supported. These trusted brands help mums across the UK and worldwide with sleep, feeding, hygiene, play, wellbeing, and meaningful family moments.
Discover our sponsors, what makes them special, and how they can support you through pregnancy, postpartum, and the early years of motherhood.
Mamas & Papas is a UK-based parenting brand that has been supporting families for over 40 years with award-winning prams, pushchairs, nursery furniture, baby clothing, and essential products for every stage of early childhood. The brand focuses on creating a seamless, omni-channel shopping experience, combining quality products with expert advice, buying guides, and in-store services to help parents feel confident, capable, and supported in their parenting journey.
With a commitment to sustainability and innovation, Mamas & Papas designs products that are safe, practical, and stylish, while providing tools and resources to help parents do things their way. From expert guidance on car seats and cot beds to seasonal events and personalized baby services, the brand blends inspiration, education, and convenience to make life with little ones easier and more joyful.
Milton has been protecting families since 1916 and remains one of the most trusted names in baby sterilisation and hygiene. Used and recommended by midwives and healthcare professionals, Milton products are effective against 99.9 percent of germs.
With over a century of heritage, Milton’s mission is to protect what matters most through safe, effective, and convenient hygiene solutions. From sterilising baby bottles to supporting everyday family hygiene, Milton continues to give parents peace of mind with products they can rely on.
Nanit is an award-winning smart baby monitor designed to give parents confidence, clarity, and peace of mind. More than just a camera, Nanit uses advanced technology and real-time data to help parents understand their baby’s sleep patterns, breathing motion, and routines.
Through its easy-to-use app, parents receive personalised insights and daily summaries backed by science and research.
Trusted by millions of families worldwide, Nanit supports safer sleep while reminding parents that there is no judgment in parenting, only learning and growth.
Blade & Rose is a British children’s clothing brand known for its playful and trendsetting leggings and accessories. Founded in 2010 by Amanda and Jon Blade during maternity leave, the brand started with the idea of adding unique, fun designs to the bottoms of leggings, filling a gap in the market for stylish, durable, and baby-friendly clothing. From the beginning, Blade & Rose focused on high-quality yarns that are soft on skin, functional, and built to last, ensuring comfort and longevity in everyday wear.
Over the past 13 years, Blade & Rose has grown from a small husband-and-wife venture into an international family business with stockists across Europe, Asia, Oceania, and the USA. The brand continues to expand its range with matching accessories and new designs, maintaining a commitment to creativity, quality, and playful style for children while staying true to its British heritage.
Tickit educational toys are thoughtfully designed to support curiosity, creativity, and child-led learning. Working closely with educational advisors, tickit creates high-quality toys that encourage independent and collaborative play.
Each product is made to spark imagination and support early development through hands-on exploration. By focusing on learning through play, tickit helps children build confidence, knowledge, and a natural love of discovery from an early age.
Purer Mama is revolutionising pregnancy, postpartum, and women’s health supplements through evidence-based nutrition. Their formulas are developed by an expert team that includes a UK obstetrician, paediatrician, psychologist, and wellbeing practitioners.
Manufactured in certified facilities in Oxfordshire and Sussex, Purer Mama supplements are produced to the highest safety and quality standards. With carefully researched dosing and affordable pricing, Purer Mama supports both physical and mental wellbeing during pregnancy and beyond.
Strider Bikes is a pioneering children’s bike brand focused on giving kids the freedom, confidence, and joy of riding from a very young age. Founded in 2007 by Ryan McFarland in Rapid City, South Dakota, the brand started with a simple idea: a lightweight, pedal-free bike perfectly sized for toddlers to balance and ride with both feet on the ground. Strider’s innovative approach has since evolved into a full range of balance bikes, transitional bikes, and adaptive bikes, designed to grow with children and support skill development in a fun, safe, and inclusive way.
Over the years, Strider Bikes has expanded globally, selling over 4 million bikes in more than 75 countries. The brand combines high-quality design with community-building through events like Strider Cup races, educational programs, and partnerships that encourage lifelong riding skills.
Tidy Tot was born from one mum’s clever idea to make weaning less messy and more enjoyable. What started as a simple solution quickly grew into a family-run business loved by parents around the world.
Best known for their iconic Bib and Tray Kit, Tidy Tot designs innovative products that make feeding, snacking, and even bath time easier for parents and more fun for babies. With a strong focus on quality, customer feedback, and thoughtful design, Tidy Tot continues to evolve while staying true to their mission of making everyday parenting moments simpler.
Hugup is redefining maternity support wear by creating full-body solutions that help pregnant bodies move comfortably while reducing strain on the back, pelvis, and posture. Their products combine traditional belly-wrapping wisdom with modern design, using precision 3D knitting, body-aware engineering, and clinical testing to provide support that adapts to each stage of pregnancy. Made in Italy from breathable, eco-friendly performance yarns, Hugup bodysuits are tested in biomechanical labs and reviewed by clinical professionals to ensure safety, comfort, and durability.
Hugup’s approach focuses on real, practical support rather than medicalising or restricting movement, helping expecting parents feel strong, comfortable, and empowered.
FROM YOU TO ME is a family-run publisher built on the belief that gifting truly matters. Their beautifully designed keepsake books and gifts help families connect through shared stories, reflections, and lasting memories.
Many of their products can be personalised, creating meaningful gifts that feel truly one of a kind. Crafted with care and high-quality finishes, FROM YOU TO ME gifts are designed to be treasured today, tomorrow, and for generations to come. They are perfect for celebrating milestones, strengthening family bonds, and capturing moments that matter most.
eYone was founded in 2017 by a husband-and-wife team inspired by the arrival of their own baby. Their mission is simple yet meaningful: to create beautifully crafted baby blankets that wrap little ones in comfort, warmth, and love.
Each blanket is thoughtfully designed to be both functional and visually joyful, making them perfect for bedtime, naps, nursing, stroller walks, and playtime. Trusted by thousands of families through platforms like Amazon and eBay, eYone brings the same quality and care directly to parents through their website. These blankets are made to be cherished from newborn days and beyond.
Holleo makes dressing for motherhood more accessible, affordable, and sustainable. Their platform offers a wide range of preloved and outlet maternity, breastfeeding, and babywearing clothing from over 100 trusted brands.
Designed with real mums in mind, Holleo supports circular fashion by giving quality clothing a second life. They also buy preloved breastfeeding clothes, making it easier for mums to declutter responsibly while helping other families save money. Holleo proves that practical, stylish motherhood does not have to come at a high cost to your wallet or the planet.
Sleep Made Easy offers a comprehensive, evidence-based digital guide designed to support babies, toddlers, and young children from birth to age seven. Created for parents who feel exhausted, overwhelmed, or unsure where to start, this guide provides gentle and realistic solutions that work with your child’s development rather than against it.
Inside the guide, parents learn how sleep cycles work, how to navigate regressions, and how to build age-appropriate nap and bedtime routines that are actually achievable. With a strong focus on calm routines, feeding support, and healthy sleep environments, Sleep Made Easy empowers parents to encourage independent sleep without pressure or harsh methods. The included planners help families stay organised and confident as they move toward calmer nights and happier days.
Supporting Mums, Together
We are incredibly proud to partner with these brands as our Official Sponsors in 2026. Each one plays a unique role in supporting mums through pregnancy, postpartum, and the early years of motherhood.
Whether you are looking for better sleep, safer hygiene, thoughtful gifts, educational play, or wellbeing support, our sponsors are here to help you every step of the way.
At First Time Mums UK, our goal is simple: to ensure no mum feels alone. With the support of our trusted partners and our growing community, we look forward to another year of learning, connection, and confidence in motherhood.
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