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Tried & Tested Award 2025: Winners & Finalists
- First Time Mums UK
- 3 days ago
- 5 min read
Updated: 36 minutes ago
The Tried & Tested Award celebrates products and services that genuinely support parents through pregnancy, babyhood, and beyond. For the 2025 award, products were assessed through a process that combined online community votes with expert panel reviews and real-mum product testing.
Congratulations to Our Winners & Finalists
We are delighted to announce the Tried & Tested Awards 2025 winners and finalists, celebrating the brands that truly stood out for real families this year. These results are powered by our community — with 1,694 verified votes cast by members of the First Time Mums UK network, combined with in-depth reviews from an expert panel, real mums, parenting experts and mum influencers. Below, we share the full results, expert insights and honest mum feedback for each award-winning and finalist product.
Winners
Calm Balm by WildMint stood out for its gentle, family-friendly formulation designed to soothe dry, itchy, and sensitive skin. Mums particularly loved that it is fragrance-free, 100% natural and suitable from just six weeks old.
What mums said
Many mums were drawn to the balm’s natural and dermatologically tested ingredients, with strong appeal for families dealing with sensitive or eczema-prone skin. While some felt the price point was on the higher side, interest remained high due to its clean formulation and suitability for the whole family.
Key insights
81.8% would recommend this product
63.6% rated it very appealing for dry or sensitive skin
Most valued features included anti-inflammatory properties and being free from harsh chemicals
Review panel feedback
Panel reviewers praised its effectiveness in reducing redness and soothing irritation. Minor feedback focused on texture, with suggestions it could feel smoother, but overall performance was rated very positively.
Calm Balm exceeded the recommendation benchmark and earned the Winner Badge for its effectiveness, natural ingredients, and family-safe use.
The Snoozee Sleep Trainer Clock impressed mums as a simple yet effective tool for supporting healthy sleep routines and encouraging independence in young children.
What mums said
Mums loved the clear colour system for sleep and wake times, calling it easy to use and helpful for building consistent bedtime routines. Some expressed interest in seeing more scientific validation, but overall feedback was extremely positive.
Key insights
86.4% would recommend this product
63.6% rated the concept as very appealing
Top benefit identified was support for better sleep routines
Review panel feedback
Reviewers praised its simplicity, child-friendly design, and ease of setup. The colour cues were highlighted as especially effective for helping children understand when to sleep or wake.
With one of the highest recommendation rates, Snoozee earned the Winner Badge for its strong impact on sleep routines and ease of use.
An iconic favourite, the Original Sophie la girafe Teether continues to be trusted by generations of parents.
What mums said
Mums loved the natural rubber material, easy-to-hold shape, and instantly recognisable design. Many shared that they had used Sophie la girafe previously and developed trusted in this brand.
Key insights
80.1% would recommend this product
72.7% highlighted 100% natural rubber as the top feature
59.1% said the brand’s heritage increased confidence
Review panel feedback
Reviewers praised its quality, squeak feature, and versatility for babies to hold and chew. Minor feedback included cleaning challenges around the squeak hole and shape-related gagging concerns for some babies.
Sophie la girafe earned the Winner Badge for its trusted design, natural materials, and strong safety perception.
Splash About’s Baby Swimwear Collection impressed with safety-led design, versatile styles, and high-quality materials, offering both fun and functional swimwear for children.
What mums said
Mums loved the bright, vibrant colours, cute designs, and trusted the brand for safety and quality. Some requested clearer guidance on product selection for different stages.
Key insights
83.4% would recommend this product
77.3% rated the range as very appealing
Most valued features: leak-proof design, UV protection, versatile styles and sizes
Review panel feedback
Reviewers praised the quality, comfort, and thoughtful features like the Happy Nappy and after-swim onesie. Minor suggestions included easier dressing for wriggly children.
The Baby Swimwear Collection earned the Winner Badge for safety, quality, and appealing, versatile design.
Finalists
Kendamil Organic Follow-On Milk was highly regarded for its organic whole milk base, British production, and strong brand reputation among mums.
What mums said
Mums described Kendamil as a trusted, high-quality brand with strong values. Many appreciated the organic ingredients, lack of palm oil or soy, and the fact that it is made in the UK. The premium price was noted as both a strength and a barrier.
Key insights
77.3% would recommend this product
54.5% said they would be very likely to try it
77.3% rated the brand as very trustworthy
Review panel feedback
Reviewers highlighted ease of use and positive acceptance by babies. Customer service and whole milk formulation were also praised, with price being the main consideration raised.
Kendamil earned a Finalist Badge, recognised for quality, trust, and sustainability, with price noted as the key consideration.
Yummy Mummy’s Pre-Packed Hospital Bag was praised for removing stress from birth preparation, especially for first-time mums.
What mums said
Mums described it as convenient, efficient, and beautifully presented. Many highlighted how helpful it is to have everything ready without worrying about forgetting essentials. It was also noted as a lovely baby shower gift idea.
Key insights
63.6% would recommend this product
81.1% cited convenience as the main appeal
54.5% rated it extremely helpful
Review panel feedback
The panel loved the thoughtful selection of items, quality toiletries, and inclusion of baby essentials. Suggestions included adding more baby-focused items.
Yummy Mummy received a Finalist Badge for its convenience and thoughtful design, with value for money noted as an area for consideration.
The Hippychick Hipseat was recognised for offering a practical carrying solution for growing babies and toddlers.
What mums said
Mums described it as a great idea for quick ups and downs, especially helpful for relieving back strain. The design was seen as ideal for short, frequent carries.
Key insights
63.6% would recommend this product
45.5% highlighted back pain relief as the main benefit
Strong appeal for easy hop-on and hop-off use
Review panel feedback
Reviewers praised its comfort, adaptability for different caregivers, and long-term usability across stages. The belt extender was a particularly appreciated feature.
The Hipseat earned a Finalist Badge for comfort, convenience, and versatility for everyday parenting needs.
Pop That Mumma’s Birth Box course was valued for reducing anxiety and offering practical hypnobirthing tools, providing structured support for expectant mothers.
What mums said
Mums praised its educational depth, emotional support, and practical exercises. Pricing was noted as high, but the programme was seen as highly valuable.
Key insights
60.1% would try or recommend the course
Most valued features: lifetime access, fear-release exercises, hypnobirthing pain relief tools
Review panel feedback
Panel reviewers reported tangible course benefits around labour, improved control over contractions, and reduced anxiety. Techniques were noted as effective even in non-ideal birth scenarios by previous customers.
Birth Box earned the Finalist Badge for its emotional support, practical tools, and positive outcomes for previous customers.
Final Thoughts
The Tried & Tested Award 2025 once again highlight the power of real mum insight combined with expert evaluation. From skincare and sleep support to feeding, swimwear and birth preparation, this year’s winners and finalists reflect what matters most to families — products that are effective, trustworthy and genuinely helpful in everyday life.
We’d like to extend a huge congratulations to all the brands recognised this year, and a heartfelt thank you to the 1,694 mums who shared their experiences and helped shape these results. Your honest feedback ensures the award remains a meaningful benchmark for parents looking to make confident, informed choices.
We’re proud to celebrate brands that truly support families — and we look forward to recognising even more mum-approved favourites in the year ahead.
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