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Registrations Open: First Time Mums Choice Award 2025

Don't miss this opportunity to shine among new and expecting mums. Apply now to showcase your brand and earn the recognition you deserve.


First Time Mums UK is thrilled to announce the 3rd annual First Time Mums Choice Award 2025, inviting brands to nominate their standout products for recognition by thousands of new mums across the UK.


How Does It Work?


  1. Product Nominations: Submit your products for nomination across multiple categories by 31 March.

  2. Virtual Voting: Starting 1 April, thousands of mums from our network will cast their votes online.

  3. Results Announcement: Winners will be revealed on 12 May and results published on our social media channels and national news outlets:


Press release to national outlets


Recognition for Brands


The top-voted products will receive exclusive Top 1, Top 3, Top 5, and Top 10 Branded Badges by First Time Mums UK, usable in marketing for 12 months, enhancing credibility and visibility.


Why Participate?


  • Boost Brand Visibility: Gain exposure throughout the voting period.

  • Build Brand Loyalty: Engage directly with new and expecting mums.

  • 12-Month Marketing Perks: Use our Branded Badge for promotions.

  • Network Features: Get highlighted in the fastest-growing UK mums’ community.

  • Trusted by the Best: Past participants include top brands such as Annabel Karmel - Children's Recipes, Love To Dream, Mama Bamboo, Milton, Natural Baby Shower, Pura, Splash About, Mamas & Papas, My Little Coco, Hubble, Nanobébé, Bibetta, Bibado, and the Mum & Baby app by NHS.



Participation Fees


  • £200 per entry

  • Discounts for multiple entries: Submit 5 entries, and the 5th is FREE, 10% off your 6th entry, 20% off your 10th entry


Key Dates


  • 31 March: Deadline to apply

  • 1 April: Voting opens

  • 30 April: Voting closes

  • 12 May: Results announced


How to Apply?


To submit your product nominations, please email us with the product links and chosen nomination categories at marketing@firsttimemumsuk.co.uk



Don’t miss this opportunity to shine among new and expecting mums!



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