Registrations Open: First Time Mums Choice Award 2025

Yana Abramova
Feb 11
3 min read

Updated: Feb 12

Don't miss this opportunity to shine among new and expecting mums. Apply now to showcase your brand and earn the recognition you deserve.

First Time Mums UK is thrilled to announce the 3rd annual First Time Mums Choice Award 2025, inviting brands to nominate their standout products for recognition by thousands of new mums across the UK.

In the last year award, over 4,155 mums from our network cast their votes to recognise and celebrate their most loved baby brands and products. As a valued brand, we invite you to nominate your standout products for a chance to be recognised by thousands of first-time mums in 2025.

The First Time Mums Choice Award is widely recognised and highly anticipated in the UK’s mum and baby market each year! It receives extensive media coverage, making it a fantastic opportunity to boost your brand’s credibility and visibility.

How Does It Work?

Product Nominations: Submit your products for nomination across multiple categories by 31 March.
Virtual Voting: Starting 1 April, thousands of mums from our network will cast their votes online.
Results Announcement: Winners will be revealed on 12 May and results published on our social media channels and national news outlets:

Press release to national outlets

Recognition for Brands

The top-voted products will receive exclusive Top 1, Top 3, Top 5, and Top 10 Branded Badges by First Time Mums UK, usable in marketing for 12 months, enhancing credibility and visibility.

Why Participate?

Boost Brand Visibility: Gain exposure throughout the voting period.
Build Brand Loyalty: Engage directly with new and expecting mums.
12-Month Marketing Perks: Use our Branded Badge for promotions.
Network Features: Get highlighted in the fastest-growing UK mums’ community.
Trusted by the Best: Past participants include top brands such as Annabel Karmel - Children's Recipes, Love To Dream, Mama Bamboo, Milton, Natural Baby Shower, Pura, Splash About, Mamas & Papas, My Little Coco, Hubble, Nanobébé, Bibetta, Bibado, and the Mum & Baby app by NHS.

About First Time Mums UK

First Time Mums UK is the fastest-growing new mum network in the UK, with over 125,000 members and an incredible 400+ new mums joining daily. Our community is a trusted space where first-time mums seek advice, product recommendations, and support, making it the perfect platform to showcase your brand.

First Time Mums UK is a multiple award-winning community and a finalist in the prestigious Glo Mama 2025 Awards. As the fastest-growing network for new mums, we are dedicated to supporting brands that truly make a difference.

Participation Fees

£200 per entry
Discounts for multiple entries: Submit 5 entries, and the 5th is FREE, 10% off your 6th entry, 20% off your 10th entry

Key Dates

31 March: Deadline to apply
1 April: Voting opens
30 April: Voting closes
12 May: Results announced

How to Apply?

You can submit your product nominations using two methods.

1) The first option is to use the fast checkout feature on our website for a quick and seamless submission process.

2) Alternatively, you can email us at marketing@firsttimemumsuk.co.uk with the product links and your chosen nomination categories.

Get the Full Overview - Live Webinar: First Time Mums Choice Award - Overview & Q&A

We’re hosting an exclusive webinar to walk you through the award process. Don’t miss this event to ask any questions you may have about the process! Register Here

Nomination Categories

See below for the available nomination categories, carefully selected to recognize outstanding products across various parenting and baby-related sectors. Choose the category that best fits your product and submit your nomination accordingly.