Brand Registrations Open: From Bump to Baby: Essential Guide for New Mums 2025

A trusted, expert-backed guide with essential advice & support for new & expecting mums.

We’re excited to open brand registrations to be part of “From Bump to Baby: Essential Guide for New Mums 2025” — a trusted, expert-backed guide offering essential advice and support for new and expecting mums.

This guide will feature contributions from sleep consultants, paediatricians, weaning experts and health visitors, covering key topics including pregnancy, giving birth, baby sleep, weaning, newborn care, formula and breastfeeding, and more.

As a brand, you can choose to showcase your product(s) and service(s) in any of the following sections:

Baby Registry Section
Sleep Essentials Section
Breastfeeding Section
Weaning Essentials Section
Newborn Essentials Section
Formula Feeding Section
Traveling with Your Baby and Toddler Section

Important Note: We offer exclusivity per product type in each section. For example, if a breast pump is booked in the Breastfeeding Section, we will not feature a competing product. For this reason, we recommend securing your spot as soon as possible to avoid disappointment.

Why get involved?

 This is a long-term, 12-month brand campaign offering your business consistent visibility across our highly engaged parenting network.

What’s included?

Published on our Motherhood.Blog (2,000+ monthly visitors) – permanent visibility
Promoted in our Facebook community (78,000+ members)
Shared on our Instagram through multiple posts and stories (42,000+ followers)
Included in 4 x weekly email newsletters (3,500+ subscribers)
Available in the FREE downloadable version, which will be promoted to our fast growing community of over 130,000 mums, including 300+ new daily members for 12 month period

Participation Fees:

£200 – 1 product
£500 – 3 products
£900 – 6 products
£1,400 – 10 products

Key Deadlines:

Booking deadline: 30 April
Guide publishing date: First 2 weeks of May

Add-On Opportunity: “From Bump to Baby Packs by FTM UK”

 Enhance your campaign with real-life engagement - 200 samples of your products will be send out to new and expecting mums throughout May & June in our “From Bump to Baby Packs by FTM UK”:

Product samples included in packs (up to 200 samples over 2 months): £400
Printed marketing materials (up to 200 leaflets over 2 months): £300
Money-off vouchers or discount codes (up to 200 vouchers over 2 months): £300

Please Note: The add-on is only available to brands participating in the main guide.

Add-on benefits include:

Live experience with your product in the hands of new mums
Full access to email addresses of mums who sign up to receive the pack as our affiliate marketing partner

Deadline to send us samples and materials: 30 April 

Packs will be distributed during May and June

How to Apply?

You can submit your products and services for feature using one of the two methods.

1) The first option is to use the fast checkout feature on our website for a quick and seamless submission process.

2) Alternatively, you can email us at marketing@firsttimemumsuk.co.uk with the product links and your chosen nomination categories.