top of page
Search

First Time Mums Choice Award 2025 - Winners & Finalists

Updated: 2 hours ago

Welcoming a new baby is one of life’s most transformative experiences and having the right products and services can make that journey smoother, safer and more joyful. That’s why we’re proud to present the results of the First Time Mums Choice Awards 2025.



This award celebrates the brands that real parents love and trust. This year, 12,987 of first-time mums voted for their favourite products and services across a variety of categories, from sleep solutions to baby gear and new parent support.


Below, we’re showcasing the top winners in each category to help you explore the best of the best. Whether you're building your baby registry or looking for must-haves to support your parenting journey, this go-to source has you covered.


Best New Parent Product & Service



Navigating the early days of parenthood can be overwhelming, but these trusted services stood out for their incredible support, expert guidance, and dedication to helping families thrive.


🥇 1st Place: Night Nannies

The UK’s Leading Nannies, Maternity Specialists and Sleep Trainers


When sleepless nights take their toll, Night Nannies are here to help. With decades of experience, they provide highly qualified overnight nannies, maternity nurses, and sleep training professionals to support families through the newborn stage and beyond. Their reputation for excellence and compassionate care has made them a favourite among new parents.



🥈 2nd Place: Family Lives

Supporting Families, Empowering Futures. Together for Over 40 Years!


With a legacy of over four decades, Family Lives offers confidential advice, parenting resources, and emotional support to families across the UK. Their approachable, judgment-free guidance helps new parents feel more confident and connected as they navigate the highs and lows of raising a child.



🥉 3rd Place: Maternity Mentor

Making Parental Leave Clear, Confident, and Compassionate


Understanding parental leave can be confusing, but Maternity Mentor makes it simple. Their expert-led resources and one-to-one coaching help parents make the most of their time off while planning a smooth return to work. Clarity, empowerment, and personalised support make them a standout service for new mums and dads alike.



🏅 4th Place: Future Life

Hassle-Free Will Writing Service

    

Starting a family often prompts long-term planning and Future Life’s streamlined, online will-writing service offers new parents peace of mind. With clear guidance and legal support, they make it easier to protect what matters most.



🎖️ 5th Place: Money and Pensions Service

New baby, new journey - get the financial support you need every step of the way


From maternity pay to family budgeting, the Money and Pensions Service helps parents access the financial advice and tools they need for every stage of parenthood. Free, reliable, and tailored to real-life needs, their support has earned them a spot among the top parent-focused services this year.



Best Baby Monitor



Keeping an eye on your baby whether during naps or overnight offers new parents peace of mind. Today’s baby monitors go far beyond basic video, with many offering HD visuals, real-time alerts, breathing monitors, and even AI-powered features. In this category, first-time mums voted for monitors that deliver clarity, safety, and smart functionality to help them feel connected to their little ones, even from another room.


🥇 1st Place: Hubble SkyVision AI Pro

Smart monitoring with AI-powered peace of mind for parents


Combining cutting-edge technology and user-friendly design, the Hubble SkyVision AI Pro offers an unparalleled baby monitoring experience. With features like real-time alerts, HD video, and AI-enhanced tracking, it's the trusted choice for modern parents who want both safety and convenience.



Reliable monitoring at a family-friendly price


A favourite for its simplicity and clear picture quality, the VTech VM819 provides secure transmission, long battery life, and dependable range—making it a solid pick for budget-conscious parents.


Visit Website: https://amzn.to/4jiCFoP


Track your baby’s sleep and wellbeing in real-time

    

More than a monitor, the Owlet Dream Sock gives insights into your baby’s sleep patterns, heart rate, and oxygen levels. Its discreet, sock-style design makes it a go-to for peace of mind during nap time and overnight.


Visit Website: https://amzn.to/3FxaIvB


Pan, tilt, and zoom with crisp HD quality

    

With a large 5” screen and pan-tilt-zoom functionality, the LeapFrog LF915HD offers a flexible monitoring experience. Parents can easily track their baby’s movements with crystal-clear resolution.


Visit Website: https://amzn.to/3Z5aAu5


Smart sleep tracking for modern parenting

    

Tommee Tippee’s Dream Sense blends monitoring with smart app integration, allowing parents to stay connected and track their baby’s sleep routines in real-time.


Visit Website: https://amzn.to/4kntnt5


Designed to respond to your baby’s needs, instantly

    

This AI-enhanced monitor detects cries and sends instant alerts, helping parents respond faster. Stylish and intuitive, it blends into the nursery while offering high-tech monitoring.


Visit Website: https://amzn.to/43yOxgA


Complete monitoring from newborn to toddler

    

With sleep tracking, HD video, breathing motion monitoring, and a sleek wall mount, the Nanit Pro system is a premium solution for families looking for long-term value and peace of mind.


Visit Website: https://amzn.to/4kzI0Jk


Best Technology Product for Babies and Families



In today’s world, technology has become a trusted partner for parents making life with a baby a little easier, more connected, and better supported. From smart monitors to white noise machines and baby rockers, tech innovations are helping families manage routines, improve sleep, and track baby wellness more efficiently. This year’s top picks in baby tech reflect innovation, ease of use, and the ability to enhance daily family life with smart solutions that parents genuinely rely on.


Smart, portable peace of mind in a playful design

    

Combining a 5-inch HD screen with smart monitoring features and a fun giraffe design, the CHILLAXBABY DM688 is both practical and parent-approved. With portability, clear visuals, and user-friendly controls, it’s perfect for families on the go or those wanting flexibility around the home.


Visit Website: https://amzn.to/44Vg0LP


Gently rocks any stroller or buggy to soothe your baby to sleep

    

A true sanity-saver, the Rockit Rocker helps lull babies to sleep with gentle, adjustable rocking that attaches to any pram. Rechargeable and timer-enabled, it's ideal for tired parents needing a helping hand during walks or downtime.


Visit Website: https://amzn.to/3FaXswP


34 soothing sounds, colourful lights, and routines that grow with your child

    

Combining a white noise machine, alarm clock, and sleep trainer, the Dreamegg is an all-in-one solution for developing healthy sleep routines. It’s app-controlled, customizable, and designed to support babies and toddlers alike.


Visit Website: https://amzn.to/3FxbqsL


App-controlled comfort for better sleep

    

With remote access via mobile app, soothing sound options, and night light features, the Momcozy Smart Sound Machine makes creating a peaceful sleep environment easier than ever.


Visit Website: https://amzn.to/4dA7vbt


🎖️ 5th Place (Tie): Bebello Washer

Effortless, hygienic bottle and baby item washing

    

This compact, efficient washer is designed to sanitize baby bottles, pacifiers, and more—making cleaning faster and more reliable for busy families.


Visit Website: https://amzn.to/3Fm1uT2


🎖️ 5th Place (Tie): Sleepytroll Baby Rocker Gen 2

Automatically soothes your baby when movement stops

    

The Sleepytroll senses when your baby’s stroller or pram stops and gently rocks it to keep the sleep going. Perfect for naps on the go, it’s a must-have for active families.


Visit Website: https://amzn.to/4jqOSIi


Best Health & Wellbeing Product for Parents & Parents-to-Be



Supporting the physical and emotional wellbeing of parents—especially during pregnancy and postpartum is more important than ever. From nourishing vitamins to soothing skincare, these products were designed to care for mums and mums-to-be in the most tender stages of life. First-time mums voted for products that offered relief, comfort, and real results during this transformational journey. These are the standout wellbeing products that helped parents feel supported, balanced, and nurtured in 2025.


A pampering essential for pregnancy wellness

    

Neal’s Yard Remedies offers natural, organic skincare that’s beloved by mums. This beautifully curated bundle includes soothing oils, balms, and gentle washes to support your body through every trimester. It’s the perfect self-care gift for expectant mums looking to relax and rejuvenate.


Visit Website: https://tidd.ly/3ZEdLJh


Natural relief for one of pregnancy’s toughest symptoms

    

Formulated by herbalists, this kit includes lozenges, teas, and acupressure bands to help ease nausea and promote comfort. It’s a lifesaver for mums navigating morning sickness in the first trimester and beyond.


Visit Website: https://amzn.to/3HfCQUB


Science-backed nutrition for a healthy pregnancy

    

Crafted by nutritional experts, this bundle supports a healthy pregnancy with supplements designed to meet changing body needs. It’s loved for its clean ingredients and focus on maternal wellness.



Soothing essentials for postpartum healing

    

Created by mothers, for mothers, Mum Bub Hub’s postpartum care kit is designed to support healing and recovery after birth. With herbal sitz baths, soothing oils, and more, it turns recovery into a nurturing ritual.



Comprehensive prenatal support in one convenient capsule

    

With all the essential nutrients expectant mums need including folic acid, DHA, and iron-The Mom Club’s vitamins are trusted for their quality and ease of use throughout pregnancy.


Visit Website: https://amzn.to/4mzUthY


Best Pregnancy & Birth Product or Service



Pregnancy is a journey filled with anticipation, questions, and transformation. The right support whether through education, wellness, or physical comfort can make all the difference. In this category, new mums recognised the standout resources and products that empowered them through pregnancy and prepared them for birth with confidence, calm, and care. These award-winning services and essentials helped make the road to parenthood a little smoother, healthier, and more informed in 2025.


A personalised guide to navigating pregnancy with clarity and confidence

    

This program offers holistic support for mums-to-be from nutrition and movement to emotional wellness. Developed by experts and trusted by parents, it provides a comprehensive roadmap to a balanced and informed pregnancy.



Practical tools and emotional empowerment for birth prep

    

Combining physical readiness with mindset coaching, The Better Birth Company helps expectant parents build strength, resilience, and confidence ahead of labour and delivery. Their unique approach is praised for being both reassuring and effective.



Your digital wellness coach for every stage of the parenting journey

    

From fertility tracking to postpartum fitness, Baby2Body offers tailored insights, wellness plans, and coaching right from your phone. It’s a favourite among mums who want science-backed support on demand.



Accessible, empowering education for every birth path

    

With a strong online presence and a commitment to positive birth experiences, The Positive Birth Company’s courses give parents tools and confidence to approach labour informed and empowered.


Visit Website: https://tidd.ly/4kau6O5


A trusted essential for supporting mum and baby health

    

Formulated to nourish both mother and baby, these vitamins combine essential nutrients with simplicity making daily health routines easy and effective throughout pregnancy.


Visit Website: https://amzn.to/4mzUthY


Streamlined baby planning at your fingertips

    

mycrib simplifies baby registry creation by allowing parents to add products from any store, making it a flexible and inclusive tool for preparing for baby’s arrival.


Visit Website: https://mycrib.uk/


Best Steriliser for Baby Bottles & Accessories



Keeping your baby’s feeding equipment clean and germ-free is a top priority for new parents. Sterilisers play a crucial role in ensuring bottles, teats, and pumps stay hygienic with minimal effort. This category features the most trusted, efficient, and user-friendly sterilisers that help simplify one of the most important baby care routines. From steam and microwave options to high-tech UV sterilisers, these products were voted the top performers by first-time mums in 2025.


A trusted name in hygiene, now in a comprehensive kit for new parents

    

Milton’s Sterilising Starter Kit is a must-have for parents looking for reliable, hospital-grade cleanliness at home. With easy-to-use cold water sterilising options and trusted anti-bacterial protection, it’s no surprise Milton remains a household favourite for over 70 years.



High-tech hygiene with the push of a button

    

These compact UV sterilisers use advanced light technology to kill 99.9% of bacteria - without water, steam, or chemicals. Perfect for busy households and modern nurseries.


Visit Website: https://amzn.to/45rHQPV


Fast and effective steam sterilising for everyday use

    

Tommee Tippee’s advanced model sterilises up to six bottles in just minutes. With a sleek design and simple setup, it’s ideal for frequent daily use.


Visit Website: https://amzn.to/43yNTja


Quick and convenient steam sterilising

    

Compact and portable, the Nuby Rapid Steriliser makes it easy to sterilise bottles in a flash -perfect for travel or smaller kitchens.


Visit Website: https://amzn.to/43DEbwd


🎖️ 5th Place: Nuby UV Steriliser

Chemical-free, space-saving solution for hygiene-conscious parents

    

With its compact size and UV sterilising technology, this model is ideal for modern nurseries and on-the-go parents.


Visit Website: https://amzn.to/3T0xDCB


Sterilise and dry in one easy cycle

    

Dr. Brown’s steriliser saves time and effort by combining thorough steam sterilisation with efficient drying, helping busy parents multitask with peace of mind.


Visit Website: https://amzn.to/4dAqId3


Smart, multi-functional design for the modern family

    

This all-in-one steriliser and dryer handles everything with the touch of a button, offering drying, sterilising, and storage all in one compact device.


Visit Website: https://amzn.to/43eosVi


Trusted performance from a household favourite

    

With flexible sizing and powerful steam cleaning, Philips Avent’s steriliser offers reliable performance for families who value both safety and efficiency.


Visit Website: https://amzn.to/4kfFEQk


Best Swaddle & Sleeping Bag



Helping babies feel snug, secure, and safe during sleep is a top priority for new parents and the right swaddle or sleeping bag can make all the difference. Whether it's easing the transition from womb to crib or encouraging longer, more restful nights, these products have been loved by parents for their comfort, quality, and practicality. Voted by first-time mums, this year’s top swaddles and sleep bags are designed to promote healthy sleep habits while keeping baby safe and warm.


The award-winning swaddle that lets baby sleep in their natural position

    

Unlike traditional swaddles that restrict movement, Swaddle Up™ allows babies to sleep with their arms up promoting better sleep and self-soothing. Soft, breathable, and easy to zip, it’s a favourite for sleep-deprived parents seeking peace of mind.


Visit Website: https://amzn.to/4k88IZX


A triple-pack sleep solution designed with safety and convenience in mind

    

Perfect for busy parents, this Grobag 3-pack offers a rotation of soft, breathable swaddles for every nap and nighttime. Trusted by hospitals and sleep experts, it's ideal for ages 0–6 months.


Visit Website: https://amzn.to/4jjxHIs


Freedom of movement meets nighttime comfort

    

Combining the benefits of a traditional sleeping bag with the practicality of foot holes, Slumbersac’s unique design lets toddlers move while staying cozy and safe all night long.



Eco-friendly softness for your littlest sleeper

    

Made with organic cotton and gentle materials, this sleep bag keeps newborns snug and supported. Parents love it for its minimal design and ethical manufacturing.



Luxury sleepwear that regulates temperature naturally

    

Crafted from soft, breathable merino wool, this sleeping bag offers exceptional temperature control keeping little ones warm without overheating. A premium pick for comfort and durability.


Visit Website: https://amzn.to/4dwx3WO


Best Game-Changer Parenting Product



Parenting is full of challenges—and every now and then, a product comes along that completely changes the game. These standout innovations have earned praise from new mums for making daily routines smoother, safer, and more enjoyable. From smart design to everyday convenience, these winners are the go-to picks that first-time parents say they can’t live without.


Effortless babywearing that promotes bonding and freedom

    

Designed for newborns and younger babies, the BabyBjörn Mini Carrier is lightweight, breathable, and easy to use perfect for close contact and hands-free comfort. With its soft fabric and supportive design, it’s a lifesaver for calming fussy babies while keeping parents on the move.


Visit Website: https://amzn.to/44XQYMg


A multitasking must-have for soothing little ones

    

This clever combo of rocker and soother sways, rocks, and vibrates to help calm baby. Its multiple motion settings and compact design make it ideal for any space.



Because parents need comfort too

    

A surprising hit among new mums and dads! These adult sleeping bags offer warmth, ease, and a little luxury during those middle-of-the-night nursery visits or camping-style sleep arrangements.



Gentle relief for stuffy noses

    

Clearing tiny noses has never been easier. This battery-powered aspirator offers fast, hygienic relief from congestion without the struggle of traditional methods.


Visit Website: https://amzn.to/3SSruZ9


The revolutionary car seat that transforms into a stroller

    

Doona+ is the first fully integrated travel system, allowing parents to go from car seat to stroller in seconds. Perfect for city living and families on the move.


Visit Website: https://amzn.to/3Fb2zgv


Best Teether



Teething can be a tough time for babies and for parents. A good teether can mean the difference between tears and relief, which is why mums voted for these tried-and-true favourites. Designed to soothe sore gums while being safe and easy for little hands to grip, these teethers are must-haves for every teething toolkit. These top picks are loved for their gentle materials, ergonomic shapes, and calming effect on cranky, teething babies.


The timeless favourite trusted by generations of parents

    

Made in France from 100% natural rubber, Sophie la Girafe is soft, flexible, and safe for baby to chew. Her long limbs and textured surface help massage sore gums, while her cute design keeps babies entertained and comforted.


Visit Website: https://amzn.to/4kuVt5o


Smart, soothing, and easy to hold

    

This antimicrobial silicone teether does double duty with a textured head for applying teething gel and ridges that massage sore gums. Its clever design is perfect for even the tiniest hands to grip.


Visit Website: https://amzn.to/4kfGpc8


🥉 3rd Place: Cooler Teether by Mam UK

Cool relief for hot gums

    

Designed to be cooled in the fridge, this teether offers soothing cold comfort while stimulating baby’s senses with its bright colours and fun shape.


Visit Website: https://amzn.to/3Zz6B9a


Double the fun, double the relief

    

These compact teethers are gentle on delicate gums and easy for little ones to handle. They come in a convenient twin pack perfect for home and on-the-go.



A roar-some companion for teething tots

    

This fun lion-shaped teether is soft, safe, and full of texture to help soothe aching gums. It’s BPA-free and perfectly sized for little hands to explore.


Visit Website: https://amzn.to/4jhhuU9


Stylish, minimalist relief with a playful touch

    

This Scandinavian-designed teether blends form and function with a cute bunny shape and soothing silicone texture. A go-to for parents who love beautiful, baby-safe essentials.


Visit Website: https://amzn.to/4kzv9XF


Best Rental, Preloved & Marketplace Services



For modern parents seeking sustainability, flexibility, and affordability, rental and preloved services are game-changers. Whether it's maternity wear, baby gear, or toys, these innovative platforms help families save money and reduce waste without compromising on quality. These award-winning services were recognised by new mums for making parenthood easier and more eco-friendly, one smart swap at a time.


Feel good, look great-sustainably

    

Holleo is changing the way mums shop for maternity and nursing clothes. Their curated selection of preloved pieces offers comfort, style, and affordability making it easy to dress your bump and beyond with confidence and care for the planet.


Visit Website: https://www.holleo.com/


Gift smarter with toys they’ll love and return when done

    

Whirli lets parents borrow high-quality toys from trusted brands and return them when they’re no longer needed. It’s a win-win: kids get a constant rotation of fun, parents save space and money.


Visit Website: https://whirli.com/gift/


The future of kids’ fashion is circular

    

The Little Loop makes it easy to rent high-quality, stylish children’s clothing. With flexible plans and a commitment to sustainability, it’s a favourite for eco-conscious families who want to dress their kids well without waste.



Top-tier baby gear, none of the long-term commitment

    

Baboodle offers a premium baby equipment rental service that’s perfect for travel or trying before you buy. From bassinets to bouncers, they’ve got you covered without the clutter.


Visit Website: https://baboodle.co.uk/


Stress-free gear rental for city-based families and travellers

    

Babonbo is your go-to for baby equipment rentals in London, whether you’re visiting or living in the city. With reliable delivery and a wide range of essentials, parenting on-the-go has never been easier.



Best Baby Shower Gift & Newborn Keepsake



Celebrating the arrival of a new baby is a special time, and the perfect gift can make it even more memorable. These standout baby shower gifts and keepsakes captured hearts with their thoughtfulness, design, and lasting value earning top marks from first-time mums. Whether it's a personalised memento or a beautifully designed keepsake book, these winners turn precious moments into lifelong memories.


Capture every little moment with love

    

This adorable and creative keepsake book lets parents preserve their baby’s handprints and footprints while learning the ABCs through animals. It’s a heartfelt way to remember those fleeting early days and makes a perfect baby shower gift.



Pampering essentials for every expecting mum

    

Thoughtfully curated to support mums through pregnancy and into the fourth trimester, this collection features soothing skincare solutions that ease common discomforts. A perfect gift to show a mum-to-be she’s cared for.



Luxury gifting with a personal touch

    

A beautifully packaged gift set with a personalised finish, ideal for newborns. This soft and cuddly collection is both practical and sentimental making it a go-to present for welcoming a little one.



A charming home for baby’s first treasures


This stylish and playful memory box offers the perfect place to store keepsakes like baby’s first booties, hospital band, or lock of hair. A timeless gift for new parents who want to keep cherished memories safe.



A personalised storybook for expectant parents


Wonderbly’s charming and personalised book is a beautiful way to celebrate the journey into parenthood. Filled with warmth and wit, it’s a thoughtful keepsake gift that parents will treasure for years.



Where new memories begin

    

These elegant dotted journals offer a beautiful space for mums and dads to document milestones, thoughts, and baby’s firsts. Perfect for bullet journaling or simply jotting down memories.


Visit Website: https://amzn.to/4dwIRZ6


Best Baby Carrier



Baby carriers are lifesavers for busy parents keeping your little one close while giving you the freedom to move. This year’s top picks combine ergonomic support, breathable materials, and style, offering comfort and convenience whether you're at home or out and about. These carriers were voted favourites by first-time mums for their safety features, ease of use, and adaptability to daily parenting life.


Simple, snug, and stylish support for newborn bonding

    

Ideal for the early months, this soft and small baby carrier is designed to fit newborns comfortably while supporting their natural posture. The minimalist Scandinavian design and easy-to-use structure make it a standout for new parents.


Visit Website: https://amzn.to/4kzvjOL


Effortless comfort meets cuddly closeness

    

Combining the coziness of a wrap with the structure of a carrier, the Ergobaby Embrace offers excellent support for both baby and parent. Lightweight and compact, it’s perfect for newborn snuggles at home or on the go.


Visit Website: https://amzn.to/4mA6dkO


Cool, breathable, and built for comfort

    

With a breathable air mesh design and wide, padded straps, this ergonomic carrier evenly distributes weight to reduce strain on parents’ backs. A great choice for longer outings or warmer climates.


Visit Website: https://amzn.to/4kHPg6h


Adventure-ready support for families on the move

    

This soft structured carrier is built for outdoor adventures. Osprey’s ergonomic support system ensures comfort for both parent and child during walks, hikes, or travel.


Visit Website: https://amzn.to/4kAdvTJ


For toddlers who still love a carry cuddle

    

Stylish and practical, this toddler carrier is a hit with on-the-go parents who want a lightweight option that still supports a growing child. It’s especially handy for quick ups and downs.



Innovative design with breathable technology

    

Featuring breathable mesh and ergonomic design, this carrier adapts as your baby grows offering all-day comfort for both baby and parent.


Visit Website: https://amzn.to/4kcKzRU


Fitness-friendly bonding for active parents

    

This award-winning baby carrier supports both everyday parenting and light exercise, offering flexibility, structure, and support for new parents who love staying active.



Best Weaning & Feeding Product



From first sips to solid food milestones, feeding products play a crucial role in making weaning a smoother, more enjoyable experience for both baby and parent. This category celebrates smart, practical solutions that save time, reduce mess, and promote independent feeding. These top-rated products stood out for innovation, ease of use, and thoughtful design earning the trust of first-time mums across the UK.


🥇 1st Place: Nuby RapidCool Flask

Cool down bottles to the perfect temperature in just 2 minutes

    

A game-changing solution for formula-feeding parents, the Nuby RapidCool Flask chills boiled water to the perfect feeding temperature fast wherever you are. Compact, portable, and ideal for on-the-go feeds.


Visit Website: https://amzn.to/4kDI6zT


Mess-free mealtimes start here

    

Designed to make mealtimes easier (and cleaner), these long-sleeve coveralls protect your baby’s clothes from spills and stains. Perfect for self-feeding adventures, they're waterproof, wipeable, and easy to clean.


Visit Website: https://amzn.to/3FsdlyW


Everything you need for baby’s feeding journey

    

Vital Baby’s thoughtfully designed range supports every stage of feeding from weaning spoons to training cups. Parents love the practicality, safety features, and baby-friendly designs.



An ideal starter set for new parents

    

Beautifully packaged and full of essentials, this gift box takes the guesswork out of weaning prep. It’s practical, stylish, and makes a thoughtful present for new families.



One appliance, endless weaning possibilities

    

Steam, blend, warm, and sterilise all in one! This multi-functional baby food maker simplifies prep, supports healthy homemade meals, and saves precious time in the kitchen.


Visit Website: https://amzn.to/4dAR2DS


Your all-in-one feeding solution

    

Packed with practical weaning must-haves, this bundle supports a smooth transition to solids. With bowls, spoons, bibs and more, it’s perfect for first-time parents gearing up for messy fun.


Visit Website: https://tidd.ly/4kHQluR


Best Sustainable & Eco-Friendly Product for Babies



Parenting with the planet in mind is more important than ever. This category celebrates products that combine practicality with eco-conscious design helping families make sustainable choices without compromising on quality or convenience. From biodegradable nappies to reusable feeding essentials, these award-winning products lead the way in creating a greener future for our little ones.


Sustainable feeding made stylish and simple

    

Crafted from natural bamboo and designed with baby-led weaning in mind, this set includes a suction plate, bowl, and spoons. Durable, non-toxic, and eco-friendly, it's the perfect alternative to plastic tableware for your little foodie.


Visit Website: https://amzn.to/4dwA3m2


Earth-friendly feeding essentials for every stage

    

Made from plant-based materials, the EarthSmart Collection offers reusable cups, plates, and bowls designed with sustainability and baby safety in mind. Parents love that it’s good for their baby and better for the planet.



Gentle on baby’s skin and kind to the environment

    

These award-winning nappies are made with biodegradable bamboo and contain no harsh chemicals making them hypoallergenic and compostable. A great option for eco-conscious families.


Visit Website: https://amzn.to/4dGebF6


Everything you need, made with the Earth in mind

    

This thoughtfully curated set includes grooming essentials like a wooden brush, reusable wipes, and digital thermometers all in a recycled polyester case. It’s sustainable, practical, and perfect for home or travel.


Visit Website: https://amzn.to/3Z5jAiR


Pure, simple, and plastic-free feeding

    

Made from heat-resistant borosilicate glass and topped with soft natural rubber nipples, these bottles are a safe, eco-conscious choice. Designed to last and free from microplastics, they’re a favourite among eco-minded parents.


Visit Website: https://amzn.to/3HbywG1


Best Breastfeeding Top & Cover



Breastfeeding clothing should be comfortable, functional, and stylish helping new mums feel confident while nursing on the go or at home. This category highlights the best nursing tops and bras that blend fashion with functionality. From discreet designs to clever nursing access, these standout products have made feeding time more comfortable and convenient for countless mums.


Effortless style meets practical nursing access

    

Designed for modern mums, this stylish snake-print breastfeeding top makes nursing discreet and fashionable. The soft, stretchy fabric and flattering fit make it a go-to for postpartum wear without sacrificing confidence or comfort.



🥈 2nd Place: BABYGO® Maternity Bra

Supportive, breathable, and wire-free comfort

    

This bestselling maternity and nursing bra is made from super-soft, breathable fabric with easy clip-down access for breastfeeding. It offers comfort and support through pregnancy and beyond without any wires.


Visit Website: https://amzn.to/4jwHco0


Organic cotton comfort with clever lift-up panels

    

This relaxed-fit top is perfect for breastfeeding mums who want effortless style and eco-conscious fabrics. Frugi’s signature bright, cheerful prints and hidden nursing access make this top a customer favourite.



Everyday essential with a hidden twist

    

Designed with Juno Jack's unique TwinZip nursing access, this tee blends fashion and function. It’s great for tandem feeding, pumping, or discreet breastfeeding wherever you are.



Discreet feeding with layering-friendly style

    

Perfect under jumpers or cardigans, this minimalist nursing vest gives you hassle-free under-bust access for feeding. It’s a wardrobe staple for any breastfeeding mum.


Visit Website: https://amzn.to/4k8bWMY


🎖️ 6th Place: Cozy Dress by Lounge & Loaf

Snuggle-worthy, breastfeeding-friendly loungewear

    

This soft and stylish nursing dress is perfect for lounging or running errands. With easy access for feeding and a flattering silhouette, it offers comfort without compromising on chic.



Best Family Travel & Holiday Product (Over £25)



Travelling with little ones requires thoughtful planning and smart gear. These products make on-the-go parenting simpler, safer, and more enjoyable whether you're boarding a plane, heading to the beach, or enjoying a weekend road trip. From sleep-friendly travel accessories to stylish carriers and must-have bottle warmers, this category celebrates the products that take the stress out of family holidays.


🥇 1st Place (Tie): Alpine Muffy Baby

Protect tiny ears on every journey

    

Designed specifically for babies and toddlers, the Alpine Muffy Baby earmuffs provide gentle, adjustable hearing protection in noisy environments from airports to festivals. Lightweight, secure, and made with hypoallergenic materials, they’re a travel must-have.


Visit Website: https://amzn.to/4kACm9X


Transform a flight into first-class for your child

    

More than just a suitcase, the JetKids™ BedBox doubles as a ride-on and in-flight bed or leg rest for toddlers. It turns economy class into a comfort zone, making long flights easier for both parents and little passengers.


Visit Website: https://amzn.to/4kC8LNm


Warm feeds anytime, anywhere

    

This portable milk warmer is a game-changer for bottle-feeding on the move. It heats quickly, has a and is compatible with most bottles making it ideal for flights, road trips, and family outings.


Visit Website: https://amzn.to/3Sj2Ssu


Nap-ready protection from airport to beach

    

CoziGo’s clever design blocks out light and UV rays while allowing air to circulate, helping babies nap soundly in prams, car seats, and airline bassinets. A jet-setter favourite!



Chic, hands-free travel with toddlers

   

This stylish hip carrier is perfect for navigating airports, sightseeing, or spontaneous toddler meltdowns. Lightweight and fashionable, it’s a travel essential for toddlers who walk but not always.


Visit Website: https://amzn.to/4jphYYx


🎖️ 5th Place: WriggleEase Lap Seat

Keep babies secure during mealtimes and flights

    

This compact, foldable seat harness lets you safely strap your baby into most adult chairs or airplane seats. A stress-reducing solution for busy meals and flights.


Visit Website: https://amzn.to/3Z5LgE9


See the world from dad or mum’s shoulders

    

The MiniMeis G5 is a lightweight shoulder carrier that gives toddlers a bird’s-eye view while keeping parents' hands free. Ideal for sightseeing, festivals, and hiking adventures.


Visit Website: https://amzn.to/3FpdrHG


🎖️ 7th Place: Senarah Toddler Carrier

Convenient support for little explorers

    

This toddler carrier offers ergonomic support and convenience for spontaneous adventures. Comfortable, compact, and parent-approved for travel ease.



Innovation of the Year



Each year, new parenting products push the boundaries of convenience, creativity, and practicality. These standout innovations are changing the game for modern families solving everyday parenting challenges in smarter, more effective ways. From sleep solutions to portable tech, these winners impressed first-time mums with their clever designs, reliability, and wow factor.


Turns your pram into a gentle baby rocker – hands-free

    

An absolute game-changer for tired parents, the Rockit Rocker attaches to your stroller and gently rocks your baby with adjustable speed settings and a built-in timer. It's rechargeable, easy to use, and a must-have for fussy sleepers.


Visit Website: https://amzn.to/43eGXJd


The future of baby monitoring starts here

   

Combining a smart baby sock that tracks sleep and heart rate with a high-quality HD camera, the Owlet bundle gives peace of mind to new parents around the clock. Sleek, tech-forward, and clinically tested.


Visit Website: https://amzn.to/43yWwKA


Sleep support on the go

    

This clip-on sound machine offers 10 soothing sounds, including white noise and shushing, in a portable and stylish design. Perfect for travel, nap time on the go, or stroller walks.


Visit Website: https://amzn.to/3Z5LM53


🏅 4th Place: WriggleEase Lap Seat

Making wriggly baby routines safer and simpler

    

Whether it's changing, feeding, or post-bath care, this lap seat helps secure your little one gently in place-making daily tasks easier and reducing the risk of baby slipping or rolling away.


Visit Website: https://amzn.to/43MfIWu


Magically soothes your baby with rhythmic shushing sounds

    

This compact gadget mimics the real-life sounds of a parent’s shushing, helping to calm and soothe babies to sleep quickly. It’s portable, effective, and loved by sleep-deprived families everywhere.


Visit Website: https://amzn.to/43hxssS


Best Premium Travel System Package (Over £800)



When it comes to investing in your baby's comfort and safety, a premium travel system offers top-tier functionality, innovative design, and effortless style. These all-in-one solutions give new parents peace of mind with high-end features, smooth manoeuvrability, and long-term practicality from newborn to toddlerhood. Here are the standout picks that first-time mums loved for their elegance, reliability, and ease of use on the go.


Luxury, performance, and style combined in one complete package

    

The iCandy Peach 7 offers premium features with a sleek design, seamless compatibility, and unbeatable comfort. Paired with the Maxi-Cosi Pebble 360 Pro2 car seat and base, it’s the ultimate go-anywhere solution for modern families.


Visit Website: https://amzn.to/45pRQJC


Compact design meets full-feature luxury travel

    

This Nuna bundle offers next-level functionality in a compact frame. Lightweight yet durable, it’s perfect for urban families who want premium performance without bulk.



Modern minimalism and advanced comfort

    

Designed for city living, the Dune 2 system offers smooth rides, eco-friendly fabrics, and maximum convenience. Paired with the Cybex Cloud G, it’s a practical and elegant choice.



All-terrain performance meets stylish design

    

Bugaboo continues to lead with its durable, go-anywhere pushchair. The Fox 5 combines smooth handling, premium finishes, and newborn-to-toddler versatility.


Visit Website: https://amzn.to/4kzzJFl


Everything you need from day one in one beautiful bundle

    

The Ocarro bundle includes a carrycot, car seat, adapters, and more crafted with luxury detailing and made to handle every parenting journey stylishly.


Visit Website: https://tidd.ly/4kaBNDX


A trusted name delivering innovation and safety

    

This bundle is the ideal blend of premium safety features, comfort, and aesthetic. With the Pebble 360 Pro2 car seat and rotating base, transitions are smooth and secure.



Growing with your family, stylishly and smartly

    

With its capacity for expansion and ultra-smooth ride, the Vista V2 is ideal for families planning for more than one child. The Mesa seat ensures seamless transitions from car to stroller.



🎖️ 6th Place: Venicci – Pram Upline-2

Polished practicality with Italian flair

    

With bold style and intelligent design, this complete travel system makes outings smooth and stress-free.


Visit Website: https://amzn.to/3FsptzW


Smart, safe and sleek for urban families

    

Known for innovation and style, Cybex's travel system includes top-of-the-line safety features and plush comfort for baby.



Elegance and engineering, hand in hand

    

egg strollers are favoured for their contemporary aesthetic and smooth handling. This luxurious set is a favourite for parents with a taste for refinement.



Eco-conscious comfort and modern performance

    

A compact city stroller with green credentials, the Hub 2 is easy to fold and store ideal for urban living.



Heritage Italian design with luxurious features

    

With a reclining Darwin Infant car seat, 360° rotating base, and stylish velvet detailing, Inglesina blends tradition and technology beautifully.



Best Baby Cot & Cot Bed



A good night’s sleep starts with a safe, cozy, and functional cot or cot bed. Whether you're furnishing a nursery or looking for a space-saving option, these cots stood out for their quality craftsmanship, versatility, and thoughtful design. From compact styles perfect for smaller spaces to long-lasting 3-in-1 models that grow with your child, these top picks offer peace of mind and restful nights.


Compact comfort with timeless style

    

Perfect for parents looking to maximize space without compromising on comfort or safety, the Waffi Space Saver Cot features a sleek design, solid build, and neutral color to suit any nursery. It’s a beautiful balance of practicality and aesthetics.


Visit Website: https://amzn.to/4dCUAFx


Stylish versatility that grows with your baby

    

This 3-in-1 convertible cot bed adapts from a crib to a toddler bed and day bed, offering long-term value with timeless design. Teething rails and an adjustable base make it as parent-friendly as it is baby-safe.


Visit Website: https://amzn.to/3FvjQRv


🥉 3rd Place: Obaby Grace Cot Bed

Elegant simplicity for modern nurseries

    

Blending classic design with functionality, the Obaby Grace Cot Bed is known for its sturdy build and soft edges. The adjustable base and conversion to a junior bed make it a trusted option for growing families.


Visit Website: https://amzn.to/4kHUXkF


Contemporary elegance with practical features

    

This stylish cot bed features clean lines and a solid structure that transforms as your child grows. It’s a great choice for those wanting lasting value with a minimalist look.



Soft hues and safe sleep for your little one

    

With a beautiful grey finish and sturdy design, the Elle Cot by Baby Elegance is a favourite for its soft aesthetic and practicality. It’s designed to support babies through their earliest milestones with comfort and style.



Best Baby Bottle



Finding the perfect baby bottle is key to a smooth feeding journey for both baby and parent. From anti-colic designs to breast-like teats, these top-rated bottles stood out for comfort, functionality, and thoughtful innovation, making feeding time a breeze for first-time mums.


🥇 1st Place: MAM UK - Baby Bottles

Award-winning design trusted by parents worldwide

    

MAM bottles are a firm favourite with new parents, thanks to their anti-colic vented base, easy-to-clean self-sterilising function, and silky soft silicone teats. Designed to make feeding simple, safe, and comfortable, these bottles are a winning choice from newborn days and beyond.


Visit Website: https://amzn.to/4kXi4rF


Gentle and safe from the very first feed

    

Crafted from durable, heat-resistant glass, this bottle features Tommee Tippee’s trusted breast-like teat for a natural latch. With anti-colic features and self-sterilising ease, it's a thoughtful pick for eco-conscious and health-focused parents.


Visit Website: https://amzn.to/4keMntS


Breastfeeding made easier with bottle support

    

This practical and budget-friendly set mimics breastfeeding, helping babies transition between breast and bottle. The soft, flexing teat and anti-colic valve reduce discomfort, while the compact design is perfect for smaller feeds.


Visit Website: https://amzn.to/45vZjH5


Comfort and care in every feed

    

Known for its internal vent system that helps reduce gas and spit-up, Dr. Brown’s bottle is ideal for sensitive tummies. The small 120ml size is great for newborns, offering precision and ease during early feeds.


Visit Website: https://amzn.to/3ZqLgir


Designed with breastfeeding in mind

    

Lansinoh’s bottles feature NaturalWave® teats that support baby’s instinctive feeding motion, helping reduce nipple confusion. Loved by breastfeeding mums, these bottles combine simplicity with thoughtful engineering.


Visit Website: https://amzn.to/3ZAJKdn


Elegant and functional from the first feed

    

Combining classic glass with Avent’s innovative Natural Response teat, this set is perfect for parents who want premium quality with a traditional feel. The teat only releases milk when baby actively drinks, mimicking natural breastfeeding rhythm.


Visit Website: https://amzn.to/45vZrX5


Scandi style meets functional feeding

    

With its minimal, modern aesthetic and high-quality materials, this BIBS bottle is a beautiful and practical gift for new parents. Made from durable borosilicate glass with a soft, natural latex nipple, it combines safety and style effortlessly.


Visit Website: https://amzn.to/4kGJMJ1


Best Baby & Children’s Clothing Range



Style meets comfort in this year’s favourite baby and children’s clothing brands. These standout pieces were recognised not only for their adorable designs but also for their practicality, quality materials, and parent-approved comfort. Whether it’s playful prints, sustainable fabrics, or clever zip-up designs for quick changes, these clothing items were top picks for first-time mums looking to dress their little ones in the best.


The cutest zip-up grow for your little pup

    

This sweet mint stripe baby-grow featuring an adorable sausage dog print is as practical as it is stylish. With a clever zip-up front for easy changes and ultra-soft fabric for all-day comfort, it’s a standout in babywear.



Desert vibes for stylish little adventurers

    

Bright, bold, and beautifully handmade in the UK, these cactus-print dungarees are perfect for tots with personality. Soft yet durable, they’re great for active play and cosy snuggles alike.



Classic style with a modern twist

    

Claude and Co’s Charlie Gingham Overall pairs timeless design with a contemporary edge. Made with sustainable materials and designed for growing kids, it’s both eco-conscious and effortlessly cool.



🏅 4th Place: Honey Bee Zip-Up Romper

Buzzing with charm and comfort

    

This charming romper features a sweet honey bee design and a convenient zip-up closure. Made from breathable, baby-friendly fabrics, it’s a favourite for both nap time and playtime.



Delicate florals for precious moments

    

Soft, subtle, and beautifully designed, this floral bodysuit from Newbie is perfect for those early baby photos. It’s gentle on the skin and easy to pair with any outfit.



Sustainable style for little ones

    

Part of a circular fashion initiative, this babygrow isn’t just cute it’s kind to the planet. Designed for easy wear and lasting quality, it’s a smart choice for eco-conscious parents.



Best Nipple Cream or Balm



Breastfeeding is a beautiful bonding experience, but it can also come with challenges especially in those early days. These soothing nipple balms have been praised by new mums for offering much-needed comfort, healing, and peace of mind during their breastfeeding journey. From lanolin-rich classics to plant-based formulas, these top picks are gentle, effective, and thoughtfully formulated to support sensitive skin.


Trusted relief for breastfeeding mums

    

Recommended by healthcare professionals and loved by mothers worldwide, Lansinoh's HPA Lanolin Nipple Cream provides safe, effective relief for sore, cracked nipples. Ultra-purified and hypoallergenic, it requires no removal before breastfeeding.


Visit Website: https://amzn.to/3HfnFeb


Midwife-developed, mum-approved care

    

Formulated to soothe and protect, this balm is made from a blend of natural ingredients and can be used during pregnancy and breastfeeding. Its smooth texture and easy application make it a must-have for many new mums.


Visit Website: https://amzn.to/44V1Omb


Certified natural comfort for delicate skin

    

Made with organic calendula and cocoa butter, Weleda’s nipple balm is free from synthetic preservatives, making it safe for baby and nourishing for mum. A gentle, plant-based option that works wonders.


Visit Website: https://amzn.to/3SZdxZq


🏅 4th Place: Mother’s Balm – 180g

Nature’s touch for nurturing moments

    

This rich, organic balm hydrates and strengthens skin elasticity, ideal for use during pregnancy and postpartum. It’s a soothing choice for mums looking for all-natural care.


Visit Website: https://amzn.to/43D2nic


🎖️ 5th Place (Tie): Medela Purelan™ – Lanolin Cream

Lanolin protection trusted by professionals

    

This thick, nourishing lanolin cream helps restore the skin's natural moisture barrier. Medela’s Purelan is dermatologically tested and safe for babies making it a favourite in many hospital bags.


Visit Website: https://amzn.to/4dFiAbc


🎖️ 5th Place (Tie): Nipple Balm by Mum Bub Hub

Plant-based, purposeful care

    

Crafted with natural, vegan ingredients, this balm offers gentle care for sore nipples. Mum Bub Hub's focus on maternal wellness ensures every product is made with love and intention.



Best Baby & Child Skincare Product



Gentle, safe, and nourishing these skincare products go above and beyond to care for your baby’s delicate skin. From daily bath routines to dry skin relief, the following products earned the trust of parents thanks to their soothing formulas, natural ingredients, and consistent results. Whether you're preparing for your baby’s first bath or managing sensitive skin, these award-winning skincare essentials deliver comfort from head to tiny toes.


Gentle care from one of the UK’s most loved baby brands

    

Designed especially for sensitive and eczema-prone skin, the Childs Farm Baby Regime Bundle includes everything you need for a calming and nourishing skincare routine. Dermatologist-approved and paediatrician-tested, it’s a go-to for many new parents.


Visit Website: https://amzn.to/3FdbUo1


🥈 2nd Place: Nala's Baby Wash Bundle

Inclusive skincare that’s kind to all skin types

    

Co-founded by celebrity couple Rochelle and Marvin Humes, Nala’s Baby is all about clean, conscious, and gentle skincare. This award-winning bundle includes body wash and shampoo made with 99% natural ingredients safe for babies from day one.


Visit Website: https://amzn.to/3YZcjRB


Nature’s touch in every bubble

    

Free from parabens, phthalates, and petrolatum, Burt’s Bees Baby Wash is a gentle, plant-based cleanser that softens and cleanses delicate baby skin. Parents love its light natural scent and the tear-free formula.


Visit Website: https://amzn.to/45eSeuD


Prevent and protect against skin irritation

    

Formulated with midwife expertise, this barrier cream is specially designed to protect against dribble rash and other common baby skin irritations. Perfect for everyday use to keep your baby’s skin calm and protected.



Luxury skincare meets gentle baby care

    

Kiehl’s brings its skincare heritage to a beautifully nourishing baby cream that softens and moisturises delicate skin. Lightweight, non-greasy, and dermatologist-tested, it’s a luxurious treat for your little one.



Organic relief for sensitive skin

    

This all-purpose balm is certified organic and made with shea butter and calendula to soothe dry, irritated, or sensitive skin. It’s a must-have in any natural skincare routine for both baby and mum.


Visit Website: https://amzn.to/4kCeGSI


High-performance skincare for tiny humans

    

Combining science-backed ingredients with the brand's luxurious reputation, Dr. Barbara Sturm’s Baby & Kids line is created with the most sensitive skin in mind. A premium option for discerning parents.



🎖️ 7th Place: Baby Set by Cowshed

Natural goodness wrapped in a beautifully packaged set

    

Cowshed’s Baby Set offers gentle, botanically enriched care for babies. With its soothing scents and cruelty-free formulas, this kit is a thoughtful gift and everyday essential rolled into one.


Visit Website: https://amzn.to/4kgP6Tw


Best Nappy Changing Accessories



Navigating diaper duty becomes much easier with reliable, gentle, and effective skincare. These standout nappy creams and balms have been recognised for their soothing ingredients, protective formulas, and trusted results, making them essentials in any parent's daily routine.


A trusted staple for generations


Sudocrem’s antiseptic formula soothes and protects delicate skin from nappy rash, irritation, and minor wounds. Its multi-purpose use and proven results make it a must-have in every changing bag.



Gentle protection with provitamin B5


Bepanthen’s breathable barrier cream helps maintain skin moisture and supports natural healing, making it a reliable daily defense against nappy rash.



Simple, effective daily protection


Metanium’s lightweight formula creates an effective barrier to help guard against moisture and irritants, promoting happier baby bottoms.



Natural oat-powered comfort


AVEENO’s soothing nappy cream with colloidal oatmeal and zinc oxide helps calm and protect sensitive skin naturally and effectively.



Organic care with calendula extract


Weleda’s gentle formula calms irritated skin and supports skin regeneration with organic calendula and chamomile.



Midwife-developed skin relief


Crafted with carefully selected ingredients, this balm soothes sore bottoms and protects against further irritation.



Natural defense for delicate skin


Formulated with organic beeswax and shea butter, this cream helps protect and soothe your baby’s nappy area naturally.



Award-winning eco-friendly balm


From eczema to nappy rash, this multipurpose salve from Kit & Kin nourishes and calms with natural plant extracts.



Best Pregnancy Skincare & Toiletries



Pregnancy brings with it many changes, especially to the skin. From soothing sprays to indulgent skincare bundles, these products were chosen for their gentle, effective formulas and nurturing benefits. Created with mums-to-be in mind, they offer a much-needed dose of comfort, care, and confidence during a transformative time.


Targeted relief when and where it’s needed most


Designed by midwives, this award-winning perineal spray provides instant cooling comfort and supports post-birth recovery. It's natural, no-fuss formula that helps soothe soreness and speed up healing, making it a new mum must-have.



Organic indulgence for every stage of pregnancy


This luxurious collection combines botanical-based products designed to nourish, stretch skin, calm the senses, and promote relaxation. Trusted for their ethical, organic formulations, Neal’s Yard remains a staple in many pregnancy skincare routines.



Empowering self-care for modern motherhood


Blending traditional ingredients with contemporary needs, Mum Bub Hub’s bundle is created by mums, for mums. From belly oils to soothing balms, it helps expectant mothers prep for birth and recover with grace.



Luxury and care in every drop


With gentle formulations and elegant packaging, this gift set is a beautiful blend of pampering for both mum and baby. Bamford’s dedication to quality and sustainability shines through in every product.



Clean, microbiome-friendly body care for sensitive skin


This smartly curated kit supports women from pregnancy through postpartum, offering gentle cleansing and hydration without disrupting natural pH. A new-era solution that speaks to informed, health-conscious mums.



Delicate, floral-inspired skincare for the journey ahead


BabyBlooms brings their gift expertise to this carefully designed skincare set, ideal for baby showers or a self-care moment. Each product is infused with botanical extracts to soothe and pamper during pregnancy.



Celebrating the Best for You and Your Baby: First Time Mums Choice Awards 2025


Congratulations to all the incredible brands named as First Time Mums Choice Award winners for 2025! Your dedication to quality, innovation, and supporting new parents has truly set you apart. To all the mums out there, whether you're preparing for your little one's arrival or navigating the early days of motherhood, this is your go-to guide for trusted, top-rated products. Shop with confidence, knowing you're choosing from the best of the best—approved by mums, for mums.



Comments

©2022 by First Time Mums UK. Proudly created with Wix.com

bottom of page