Introducing MumLab: Get Your Product in Front of 140,000+ New Mums

A powerful product testing and massive media spotlight campaign designed exclusively for brands looking to connect with expecting and first-time mums in the UK.

We’re thrilled to introduce MumLab, a powerful product testing and massive media spotlight campaign designed exclusively for brands looking to connect with expecting and first-time mums in the UK.

With 140,000 members, 4M monthly Instagram views, and a deeply engaged mum-to-mum network, MumLab offers real reviews, real social influence, and real results.

What Is MumLab?

A trusted product testing program that puts your product directly in the hands of 25 highly relevant testers from our First Time Mums UK community. You’ll get honest feedback, influencer-style Instagram content, and review site coverage — all in one streamlined campaign.

How Does It Work?

1. We recruit 25 testers from our network of first-time mums.

2. They use your product/service and give authentic feedback.

3. Each mum:

• Leaves a review on your chosen platform (e.g. TrustPilot, Google Reviews, website)

• Posts a photo + review of your product on their own Instagram and tags your brand

4. If 80%+ testers recommend your product, you earn our exclusive First Time Mums UK Rated badge.

Your Trust Badge (Example Below):

What’s Included:

• 25 verified reviews on your platform

• 25 Instagram posts by real mums, featuring your product

• Product test results shared on:

  • Motherhood.Blog by First Time Mums UK

  • Our Facebook communities (80,000+ members)

• Product spotlight + badge post on our Instagram: @firsttimemumsuk (43K followers)

• Permission to use the Rated badge in your own marketing

• Fee: All of this for just £590 per product

Media Exposure Overview

Channel	Reach
First Time Mums UK Network	140,000+ members
Instagram	4M+ monthly views
Facebook Groups	80,000 members
Blog + Product Review	Included

Deadline:

This is a limited, once-a-year opportunity taking place May ONLY. Once the spots are gone, they won’t open again until May 2026!

Key dates:

• Application deadline: 30 May

• Testing period: 1–15 June

• Media coverage of results: 15–30 June

Ready to build trust, boost visibility, and earn real mum-approved credibility?


How to Apply?

You can submit your products for feature using one of the two methods.

1) The first option is to use the fast checkout feature on our website for a quick and seamless submission process. For 3+ products, benefit from 10% OFF offer using a unique checkout link.

2) Alternatively, you can email us at marketing@firsttimemumsuk.co.uk with the product links and your chosen nomination categories.