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Brand Registrations Open: Christmas Gift Guide 2025

Updated: Oct 1

Now Inviting Brands to Join the UK’s Favourite Festive Gift Guide!


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As the holiday season approaches, we're thrilled to open brand registrations for our Christmas Gift Guide 2025 by First Time Mums UK — the longest and most popular promotional campaign of the year!


Launch Date & Timeline


Our Christmas Gift Guide, launching on 16th September, will be featured for 3.5 months across all our channels, reaching over 140,000 community members.


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What’s Included?


The Christmas Gift Guide 2025 will be published and promoted for a 3.5-month period across all our social channels, including:



As a brand partner, you’ll be featured in one or more of the following dedicated sections:


  • Gifts for mums

  • Gifts for dads

  • Gifts for babies

  • Gifts for toddlers

  • Gifts for children

  • Gifts for pregnancy

  • Gifts for grandparents

  • Holiday destinations to spend Christmas


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Participation Fees:


  • Participation fee: £250 per product feature

  • Exclusive Discounts: Get your 5th feature free, 10% off your 6th feature, and 20% off your 10th feature.


Popular Add-Ons:


  • Instagram Reel (£250)

  • Static Carousel Post (£195)

  • Giveaway Campaign (£195)

  • Influencer Campaign (£800)


Limited Availability: This opportunity is limited, and spots fill up fast every year. Register now to secure your place in this exclusive campaign before we reach capacity.


About First Time Mums UK


First Time Mums UK is the fastest-growing network of new and expecting mums in the UK, with a thriving, highly engaged community of over 140,000 active members across our social media platforms.


We're growing rapidly — adding 450+ new members every day and expanding at an average rate of 14% month-on-month.


Our community is made up of new and expecting mothers from a wide range of backgrounds, living across the UK. They turn to First Time Mums UK for trusted advice, product recommendations, and supportive peer connections during one of the most important stages of their lives.


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How to Participate?


You can submit your product nominations using two methods.


1) The first option is to use the fast checkout feature on our website for a quick and seamless submission process.


2) Alternatively, you can email us at marketing@firsttimemumsuk.co.uk with the product links for feature.


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