A 60-page industry report revealing how parents really make buying decisions in 2026.
 
Built on real insights from 150k+ UK mums, this report gives parenting brands, founders, and agencies a clear understanding of what drives trust, spending, and loyalty in the parenting market.
 
Inside the report:
 
The 2026 parenting mindset
Cost of living & changing buying behaviour
Safety, trust & decision confidence
Sustainability: what parents actually prioritise
Baby essentials, sensitive skin & materials
Digital influence, loyalty & retail behaviour
2026 UK parenting retail calendar
 
✔ UK-focused
✔ Data-driven
✔ Designed for commercial decision-making
 
Digital download • Instant access